Whether you’re on the Croissette or Main Street, one thing is consistently clear: people are savvier than ever. The attention economy has been turned upside down because the pulse of the planet is at our fingertips — we decide what we want, when we want it, how we want it. Our attention, trust and advocacy are not for sale to brands, and traditional one-way marketing approaches are met with indifference or worse. We’re living through a cultural shift of enormous consequence, and you can miss the signals if you get too caught up in workaday tasks.Read more…

Like television, Twitter and newspapers go together. Not only as a place to break the biggest live stories of the day, but as a way to connect newspapers to their readers and extend relationships with advertisers.

For Linda Grant, managing director of the UK’s free national newspaper @MetroUK, Twitter not only provides a window into the lives of the paper’s readers; it contributes to the bottom line.Read more…

Today marks the start of the Hadoop Summit, and we are thrilled to be a part of it. A few of our engineers will be participating in talks about our Hadoop usage at the summit:Read more…

Argos is following up the success of its #windadscamera campaign last year, one of the first promoted contests on Twitter, with a new campaign centred around its loveable alien family (@ArgosAliens) who are about to make an addition to the family – the name of which will be chosen by Twitter users.Read more…