Connect automatically to a growing number of advertisers and demand-side platforms through MoPub Marketplace, the largest RTB exchange for mobile apps. Advertisers compete for your best inventory, driving your eCPMs higher. Transparently see who is winning and the ads that they show.
Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Optimize them all in real time with sophisticated budgeting, prioritization, reporting and targeting features.
Battle-tested open source SDKs for Android and iOS make it easy to add banners, custom sizes and interstitials to your mobile app or website. Integrated reporting and simple trafficking make it easy to make changes to your monetization strategy.
Songza chose MoPub to manage ad monetization for their music app. Overall eCPM increased 42% by adding sponsorships, custom network partnerships, and RTB to their mobile monetization strategy Read more
MoPub + Twitter
Sep 9 – Three years ago, Bryan, Nafis and I launched MoPub with a mission: to enable great content by powering advertising for the world’s mobile publishers. We had a firm belief that programmatic buying and a strong … Read more