Twixclusive
Launch a Twixclusive: an exclusive on Twitter that your followers can’t find anywhere else. If your content is really compelling, you’re more likely to get Retweets that could attract new followers.
Give your followers value with discounts, promotions and flash sales.
Everyone loves a deal. Use unique coupons to track your results and reward your customers.
Get a Shirt and Blazer for only $329 in today’s Happy Hour Special. Redeem using code: BLAZERCOMBO in the cart. cus.tm/SzpOhz
— Indochino (@indochino) November 3, 2012
If you have a brick and mortar location, tweet a discount code for customers to redeem at the register. For online stores, direct message followers with a discount code that you can track at checkout. You could also simply reward users for mentioning your business.
Take them behind the scenes.
Tweet behind-the-scenes videos or photos. Connect to followers in real time by hosting exclusive Q&A sessions, interviews and chats.
It’s time for another live Twitter interview with @lorenagarcia! Tweet her your own questions using #AskChefLorena.
— TACO BELL (@TacoBell) September 20, 2012
Users love to retweet exclusive videos and photos they can’t find anywhere else. Retweets extend the reach of your content to a new audience and can get you more followers.
Put it on the calendar.
Follow up.
Sending off our glow-in-the-dark #Halloween pants to customers with a few treats.instagr.am/p/Q-EYjxSdBr/
— Bonobos (@Bonobos) October 19, 2012