The Twitter Blog Network

Twitter fulfills many roles for marketers, and one of the first that brands start with is customer service. We have seen brands open a direct conversation with customers on a scale that previously wasn’t possible.

In some cases, this can represent something of a logistical challenge, as brands look to find ways to quickly and succinctly deal with issues such as frequently-asked questions.Read more…

Well-known for giving viewers a look at the weather “in their neck of the woods,” Al Roker (@alroker) is now pulling back the curtain of The TODAY Show (@todayshow) almost exclusively through Vine videos.

Morning shows are all about the personalities behind them, and giving viewers a behind-the-scenes look at Matt, Savannah, Natalie and Al is a great way to further engagement with devoted fans.Read more…

Recently, something remarkable happened on Twitter: On Saturday, August 3 in Japan, people watched an airing of Castle in the Sky, and at one moment they took to Twitter so much that we hit a one-second peak of 143,199 Tweets per second. (August 2 at 7:21:50 PDT; August 3 at 11:21:50 JST)Read more…