Keds

In 1916, Keds created the original sneaker -- or as they like to say, the first ever “feel-like-everyday's-a-Saturday” shoe. But that was a bit of a mouthful... so instead they called it the Champion.
With silent rubber soles (superb for sneaking up!), and a featherweight feel, the Champion more than lived up to its playfully confident name.
On legends and icons, it danced through the decades to become a true-blue American go-to.
Today, Keds continue to grow their almost-100 year legacy of keeping it light. With feel-good style and a creative eye for the bright side, the iconic brand is now embodied by a new generation. More than ever, Keds celebrates life, play, and the passionate pursuit of happiness.