Primp

The quintessential Primp girl loves life, love and above all, laughter. Primp was established in 2006 by Wells Butler after graduating from FIDM in Los Angeles, California. Butler’s mission was to design pieces that made a statement with an emphasis on cool, casual comfort.

As a result, her fashion-forward collection includes a modern interpretation of unique tops, fluid skirts, flowing dresses and cozy sweats with a wink of glamour. Silhouettes are easy and effortless with that oh-so-chic combination of art, whimsy and just a hint of quirkiness.