The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Asos drives £5m sales with Cannes Lions winning campaign

Friday, June 21, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial, Twitter UK [06:14 UTC]
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Online fashion retailer Asos has won a Media Lion in Cannes this week for its global digital Christmas campaign. Using the #BestNightEver hashtag, the campaign helped drive more than £5m worth of sales.Read more…

#FollowMe: Five tips for brands

Thursday, June 20, 2013 | By Josh Grau (@grauface), Head of Brand Strategy [16:39 UTC]
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Last week, Twitter teamed up with some star athletes to launch #FollowMe, a new way for everyone to make instant highlight reels of their own most engaging moments on Twitter.Read more…

TV x Twitter at #CannesLions

Wednesday, June 19, 2013 | By Dianne Molina (@diabolina), Editorial Team [19:50 UTC]
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In his Cannes Lions (#CannesLions) seminar today, our Chief Media Scientist (and MIT professor) Deb Roy (@dkroy) detailed our thinking about Twitter as a force multiplier for TV viewing. Here’s a summary.Read more…

#TwitterCanada open for business

Tuesday, June 18, 2013 | By Cameron Walker (@findingcam), International Sales Strategy and Operations [18:23 UTC]
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Last Thursday, we kicked off Twitter’s operations in Canada, gathering clients and partners from throughout the Canadian media and advertising industries at @TheCarlu in downtown Toronto. Our new director of Twitter’s Canadian operations, @KirstineStewart.Read more…

Agency influencer Q&A with Brandon Berger: Whenever something happens in the world, people talk about it on Twitter

Tuesday, June 18, 2013 | By Sheila Murphy Seles (@shelila), Marketing [06:52 UTC]
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Brandon Berger (@BrandonBerger) has his finger on the pulse of global digital advertising. As the Worldwide Chief Digital Officer of Ogilvy & Mather (@Ogilvy), @BrandonBerger makes sure that digital is at the core of Ogilvy’s business across 120+ countries and 22,000 employees.Read more…

Lenovo shows how real-time marketing on Twitter drives sales

Friday, June 14, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial, Twitter UK [03:20 UTC]
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One of the questions marketers often have about Twitter is how can it drive my sales? Here’s a great example of how PC giant Lenovo did just that.

@Lenovo_UK wanted to take advantage of the opportunity presented by the Gadget Show Live, which is the UK’s biggest consumer electronics show, to grow its follower base and create greater awareness of Twitter-exclusive offers.Read more…

Introducing Twitter #CreativeFavorites: Honoring @BBDONY for #lowesfixinsix

Tuesday, June 11, 2013 | By Christine Cuoco (@christinecuoco), Brand & Agency Strategy [02:59 UTC]
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We are thrilled to announce the launch of Twitter #CreativeFavorites, a new program to honor great creative work done by advertising agencies on Twitter.

We’ll regularly feature innovative campaigns and the creative agency teams behind them here on the Twitter Advertising blog. We encourage you to help us identify the best candidates and submit Twitter campaigns that deserve to be honored.Read more…

Twitter partners with Chase to give $1 million in Twitter Ad Credits to small businesses

Monday, June 10, 2013 | By Russ Laraway (@russlaraway) [00:09 UTC]

We talk to a lot of leaders of small- and medium-sized businesses. We hear about the challenges of being time- and resource-constrained, and specifically how those constraints affect their ability to properly integrate technologies, such as Twitter, into their ongoing marketing efforts.Read more…

Amplify TV commercials on Twitter: Premiering TV ad targeting

Thursday, May 23, 2013 | By Michael Fleischman (@mikef), Product Manager, Revenue [07:58 UTC]
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Read more…

Twitter Amplify partnerships: Great content, great brands, great engagement

Thursday, May 23, 2013 | By Glenn Brown (@gob), Director, Promoted Content and Sponsorships [06:41 UTC]
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Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according to Bluefin. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.Read more…

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