Burton

With its roots on the mountain, Burton is the best choice when your riding and lifestyle are cut from the same cloth. Their snowboarding gear has been progressing since they started shaping boards in 1977, but along the way the men and women of Burton found that when they wanted a bag that did exactly what they needed, they had to build it; and when they wanted to maintain their style when the lifts closed they had to design some clothes to keep up. Burton has fueled the growth of adult and children's snowboarding worldwide, creating a wide range of groundbreaking products from snowboards, backpacks, and bindings to clothing, gloves, scarves and hats to make sure every person has everything they need for the ultimate mountain ride. It's a company based on experience: from on-snow, to navigating the airports of the world, to introducing their own kids to snowboarding. It's rider-driven, every day of the year.