Go for the moon

June 11, 2013

Smash Mouth has been stuck in my head (and my playlist). Here’s why:

The quest for significance.

Most of us are on a life-long quest for significance.

We are desperate for some meaning that outlasts us, some great reason for why we are here.

Most of us never make that kind of meaning.

Sorry.

I hate to break it to you, but very few people are actually remembered for more than a couple of generations.

How many historical figures can you name? How many presidents?

Right. Presidents. And you don’t even know their names.

You pretty much have to be Alexander Fleming accidentally discovering penicillin or Marie Curie (a woman!?) daring to don a lab coat to be remembered.

An unusual person doing an unusual thing that turns out to be immensely important. And you’d better be doing it at the precise moment that history is prepared for it.

Good luck with that.

You can’t control the outcome.

The fact is, you don’t get to decide if what you do in your lifetime will be considered cosmically significant 100 years from now.

But you DO get to decide what you’ll do.

You don’t get to decide if you’ll stand out. That’s for others to decide.

But you do get to decide to DO SOMETHING that’s worthy of your greatness.

Do great work.

I spend a lot of time thinking about what I need to do to make sure my business continues to be personally fulfilling, and it always comes down to this: do great work.

As long as I’m doing great work, it’s worth it.  Because the work is how I make my meaning.

And so, Smash Mouth:

“So much to do, so much to see, so what’s wrong with taking the back streets?  You’ll never know if you don’t go. You’ll never shine if you don’t glow!”

You don’t get to decide what your legacy will be, but do get to decide to go for the moon. If you want to.

I know I do.

Posted in Motivation, Running Your Business | 1 Comment »

Feeding the goose

June 4, 2013

My goose and its golden egg

One of my favorite stories from The 7 Habits of Highly Effective People is the parable of the goose and the golden egg.

I first read Covey’s seminal work when I was in my early 20s.  At the time, I had no idea what I was reading. I just felt drawn to it, like a bug bouncing off a bright light.

My employer sent me to the three day Covey training, and I earned a goose and egg statue that I keep on the bookshelf in my office.

When Sam was a toddler, he would pick up the brass egg in his pudgy little hand and I would freak out, convinced he was about to drop it on his foot. Which he did. More than once.

Anyway, I love that statue, because it reminds me that, without the goose, there are no golden eggs.

Your Resources

The goose represents your resources:

  • Your physical stamina
  • Your creativity
  • Your emotional energy
  • Your faith

Plus, of course, money. But in my experience, money is the least of these.  In fact, I might argue that money is not a resource in its own right, but a reflection of the others.

All of your resources need to be replenished. You cannot go on forever without stopping to do this.  Covey called this “Habit 7: Sharpening the Saw.”

Sharpen the Saw

The term “sharpening the saw” comes from Abraham Lincoln’s famous utterance: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

When you take time to replenish your resources, you are not only able to keep going, but you are more effective when you start your work again. It is a form of leverage, like the pulleys and gears Sam studied this year in kindergarten.

So if you’re tired, worn out, exhausted – consider that a warning sign.  You are depleted, and you are grinding to a halt. Maybe not today or tomorrow, but soon.

Take the time to refresh and start again. Feed that goose.

Posted in Running Your Business | Leave a Comment »

My Email Experiment: Part One

May 28, 2013
Funny Internet Spam for eMail and Websites is Spicy

Photo by epSos.de

The Collective is growing.  In the last few months, we’ve added a project manager and a salesperson (or storyteller, as we call her). We have a growing team of programmers, writers and designers.

And I have too much email.

It was all getting sort of ridiculous:

  • Lists I’d subscribed to, lists people I met once subscribed me to, lists I don’t remember subscribing to at all.
  • Product updates, special offers, and all flavors of spam.
  • Not to mention all the “real” communication with clients, prospects and team members.

Now I have people to deal with all this stuff, yet I was spending hours every day just forwarding emails to my team!

The last few years, I’m seeing more and more conversations pop up around email and how distracting and inefficient it is. That kind of makes me laugh, because I remember the days before we had email.  Nevertheless, the arguments stand.

In short, the email has to go.

Is Eliminating Email a Possibility?

A friend’s tween daughter recently remarked, “Why do you use email?  Nobody uses email anymore.”  What she meant was “nobody who’s anybody uses email anymore.”

And that’s true.  Our children are texting, instant messaging, tweeting and facetiming. They are definitely not using email.

For a dinosaur like me, this is alarming.

I use all of these tools.  A lot.  But where are the records? Where is this information getting saved for later review?  Email is GOOD at that.

With these newer tools, so much stuff seems to poof in and out of existence randomly, and my addled brain finds that terrifying.

Breathe. Baby steps.

Step One: Get Off the Lists

Over the last few weeks, I have systematically removed myself from every list I can reasonably remove myself from.

  • LinkedIn notifications? Who cares?
  • Special offers from that camping store I ordered something from one time? No thanks.

Even people I LIKE got booted.  Because I don’t have time to sit here pressing the delete key hundreds of times a day.

Step Two: Change How We Manage Projects

This one’s going to take a little longer to master.

Currently, our project management tool sends email notifications for everything, and that’s just dumb.

So we’re going to start working on a new tool that uses facebook-style notifications in lieu of emails (unless somebody really wants them).

Recordkeeping and efficiency. What’s not to like?

That’s what I’m thinking about.

What are you up to?

Posted in Running Your Business | Leave a Comment »

Informal Writing vs. Bad Writing: How to Tell the Difference

May 10, 2013
How not to be a bad writer.

Photo by Jeffrey James Pacres

I recently blogged about the importance of being able to write clearly and with style, and I made the point that good writing isn’t necessarily formal.

As a writer, you have a voice.  That voice may be formal or informal, serious or humorous, deadpan or snarky. You may write in a natural voice, which is to say you write the way you talk.  Or your writing voice may be completely different from your speaking voice.

All of this is fine.  Because it’s bad writing I’m worried about.

How can you spot bad writing?  Here are some telltale signs:

1.  You need a dictionary.

Good writing is about precision.  The objective is to find precisely the right word.  There are no bonus points for using $2 words, unless the $2 word is exactly the word you need.

2. You get halfway through the first paragraph before you cross your eyes, shake your head and have to start again.

If a piece of writing is confusing, there are a couple of possible reasons.  Maybe you’re just not used to the style yet. This happens to me a lot when I’m starting a new novel.  I’m just not in the groove yet, and that’s okay.

Another possibility is that your grammar is too complex.  Are you trying to combine three sentences into one?  Maybe you have a very good reason for that.  Know what it is.

Confusing writing can also be a symptom of bad diction. I once attended a talk by a civic activist who used the wrong word constantly.  Her speech felt off kilter to me.  I wasn’t surprised to find that her book had the same flaws.  Study words. Respect them. Know what they mean.

3. You encounter abbreviations or TXT speak in the wrong context.

“OMG! WTF!”

I am so that person.

But, there is a place for TXT speak and other abbreviations.  That place is called “texting.” I’ll also give you social media, at least on your personal pages.

When you’re writing an email to a client, or crafting a blog post, there is never, ever, ever any reason to type “ur” instead of “your.” Ever.

And everything else…

Of course, these distinctions are on top of everything else.  Use good grammar. Use spell check, but don’t rely on spell check. Draft, then wait a day to edit. Or get someone else to edit your work.

All those tricks you learned in school really work.  Use them. Because it’s your reputation on the line.

Posted in Writing | 1 Comment »

Weekend edition

May 4, 2013
My scrumptious supper.

My scrumptious supper.

Do you take weekends off?

I don’t.

Don’t think I’m proud of that.

I’m not.

This evening, Dave and I relaxed on the patio with glasses of wine in hand. I’d taken a couple hours to clean the grill and cook the magnificent supper pictured at left.

As we enjoyed the memory of our meal, I asked Dave if he’d heard back from the HVAC guy.

“Nah,” he said. “It’s the weekend.”

“Well,” I replied, “if you called me about a job that you needed done by Thursday, and it was the weekend, I’d damn well call you back.”

Pause.

Is that the right answer?

Is there a right answer?

Before I had Sam, I looked forward to holidays because they meant I could work without interruption.

Now…well, holidays aren’t quite the same.

I’m posting on a Saturday.

I didn’t mean to post on a Saturday.  I got busy. I missed my second post this week.  I considered skipping it.

But then the shame came. The shame of not living up to my own ideas of who I am.

That particular shame cuts both ways.

The introvert charger.

I recently suggested that someone should invent an introvert charger. Just plug yourself in and get your mojo back after a week of wretched PEOPLE.

My friend Kimberly said, “I’m already doing this. I’m sitting outside with a glass of wine.”

I’m not going to tell you to put. down. the. cellphone. Although maybe you should.

Maybe just for today.

 

 

Posted in Motivation, Running Your Business, Time Management | 2 Comments »

On being the person who figures sh*t out

May 1, 2013
(Too much) Thinking

Photo by the Italian voice

I recently attended a Leadership Montgomery session where we talked about the state of education in our fair county.

We are fortunate to have the superintendent of schools, Josh Starr, in our class, as well as the sitting president of the school board, the immediate past president of the county PTA, a school principal, and others who are on the front line of education.

In his remarks, Josh talked about how the greatest issue facing public schools today is the democratization of information.  As he put it, “Do you need to memorize a fact if you can Google it?”

Your 21st Century Skill Set

The most important thing I look for when I’m interviewing a potential programmer or writer or designer is this: is this the kind of person who can figure shit out?

I taught myself to code websites. Out of a book.  Unsurprisingly, given that I’m an unabashed English major.

But the truth is, in programming (and I would argue, in any job), you can’t know everything you may one day have to know.  You have to be able to figure it out on the fly.

When someone asks if you can do a thing, you say “Yes!”

Way back when I started the Collective, I was coming off of a job where I had managed the development of a custom, web-based CRM.  Heady stuff for 1999.

Note, I hadn’t built anything -  I had only worked on a theoretical level, managing the smartypants who actually did the coding.

My first year in business, some of my former colleagues had spun off from that company and asked me if I could build a system like that for them.

I said “YES!”

Then I went to Barnes and Noble and bought a book called Data-Driven Websites or something like that.

When you have the ability to figure shit out, you can do that and get away with it.

You’re not a fraud.

I have many friends who are entrepreneurs of all stripes, and they ALL say the same thing.

When somebody asks if you can do a thing, you say “Yes!” And then you go figure it out.

These days, the interwebs being what they are, it’s a lot easier to figure stuff out on the fly.  Use that.

Because not everyone can do it.

If you can, you win.

Posted in Innovation, Running Your Business | Leave a Comment »

How to Succeed In Business (or whatever career you choose)

April 26, 2013
Photo by Tony Hall

Photo by Tony Hall

My run-in with my friends at McDaniel College on Monday night has gotten me thinking.

If we chunk it all down, is it possible to come up with a list of core competencies that are essential to career success?

Here’s my list:

1. Write clearly and with style.

This came up several times on Monday night.  Granted, all the members of the panel were English nerds, but we agreed that learning to communicate our ideas clearly in writing was essential.

Think about all the writing you do in the course of a day.  Email, proposals, blog posts, instant messages.  Most days I write WAY more than I talk.  So learn how to make a compelling argument in writing.

If you make spelling errors, use txt speak, or regularly choose the wrong word, that goes right to your credibility.  How can I know if your ideas are any good if you can’t express them?

That’s not to say all writing should be formal.  Far from it.  It’s important to have a voice, and there are times when that voice can and should be snarky, indignant or flat out funny.

But there’s a difference between informal writing and bad writing.  Know what that difference is, and use it to your advantage.

(Here’s hoping there aren’t any typos in this post).

2. Be able to defend your ideas orally.

Even though writing well is critically important, you also need to be able to defend your ideas orally.

Nothing impresses a prospect more than the ability to generate ideas and recommendations on the fly.  I think that comes mostly from experience, but looking for opportunities to practice public speaking can give you a leg up.

I’m not suggesting you become a bullshit artist. There’s absolutely nothing wrong with saying “I don’t know,” or “I’ll have to think about that.” But being able to design and deliver an effective presentation is a skill everyone needs to cultivate.

3. Have a point of view.

The fastest way to stand out from the masses is to have a point of view.

Anybody can repeat what others have already said. But it takes a certain courage to develop your own opinions. Have a philosophy of how your work should be done, and talk about it whenever and wherever you can.

Is there a prevailing point of view that differs from your own?  Even better! Use skills 1 and 2 to write and talk about how your ideas are better.

You may be proven wrong, but there’s nothing wrong with that.  Every great thinker has a few stinkers in their ideabook.

Have the courage to stand out and the universe will reward you with the attention you seek.

What do you think of my career advice?  Anything you would add? Tell me in the comments.

Posted in Motivation, Running Your Business, Writing | Leave a Comment »

On Shyness (It’s Temporary)

April 23, 2013

Shyness is just a feeling! Like all feelings, it's temporary.

I had a fantastic time on the Hill yesterday.

Not Capitol Hill.  THE Hill.  My alma mater, McDaniel College.

The English Department and the Center for Experience and Opportunity co-sponsored a kickass panel called “What to Do With An English Major.” I was honored to be one of the panelists.

English Nerds Unite!

It’s been a while since I sat in a room full of English nerds.  It was like coming home.

Since I never expected to become an entrepreneur, I was a little surprised that I wasn’t the only entrepreneur in the room.  Several of the panelists had their own businesses, ranging from mobile development to costume design.

During Q&A, someone asked, “Did any of you think of yourselves as entrepreneurs when you were here at McDaniel?”

Every one of us said no. God, no.  Absolutely not.

We were all classic English nerds, heads tucked into our books, hesitant to talk to anyone. “I was terribly shy,” I claimed. “One of the hardest things to learn when I started my business was how to talk to strangers.”

After the panel, one of my favorite professors from my McDaniel days, Dr. Kathy Mangan, slapped me on the back, laughing. “What were you talking about?” she exclaimed. “You were NEVER shy!”

And that gave me an idea about shyness.

Shyness is a feeling.

We tend to think of shyness as a personality trait.  You’re born with it, and if you’re shy, you’ll be shy forever.

Not true.

Shyness is a feeling. It is simply your reaction to a lack of confidence in a given situation.

Like me, you may be in your element in Dr. Mangan’s American Lit class, but suddenly feel shy when you have to address a bunch of copier salesmen at the Chamber of Commerce breakfast.

Or, you may be great with the copier salesmen, but freeze up when you have to make a presentation to your Rotary club.

Like all feelings, shyness is temporary. If you keep doing the thing that scares you, you will gain confidence.  And as you gain confidence, your shyness will go away.

Til then?  Here’s my best advice.

Change the story you tell yourself.

As I told the students last night, I used to chant this mantra on my way to those early network events:

I am funny!
I am interesting!
Everyone wants to talk to me!

One time I got so fired up, I tried to give my business card to a parking attendant. (He stared at me blankly).

Can you overcome your shyness and learn to market yourself like the beautiful, authentic, fascinating person you are? You can. I’m living proof.

PS: I love you McDaniel-ites! Stay geeky, and believe in yourselves! You can do this.

Posted in Marketing, Motivation, Sales | 3 Comments »

On Fairy Dust

April 18, 2013

What would you do with a pile of fairy dust?

What I wouldn’t give for a big pile of fairy dust.

If I had a bag of that stuff, I’d sprinkle it on the other folks in the collective and they would magically conform to my wishes.  I’d douse my kid and he’d stop saying “Son of a FISH!” over and over and over again.  I’d blow some at my husband and he would start compulsively folding his own underwear.

But I digress.  Back to business. I’d sprinkle it on a prospect and she’d turn into a glowing client. I’d heave some at a university, or government building, or giant corporate campus and have enough work for a year.

What would you do with a bag of fairy dust?

So, I don’t have any fairy dust.

Bummer, right?

I could sit around and lament my lack of fairy dust.

Or…

I could get off my butt and make things happen. I could fire up my team and wow that prospect and work my contacts inside that university.

Which path would you choose?

Which path are you choosing now?

Posted in Marketing, Motivation, Running Your Business, Sales | 2 Comments »

On Risk and Failure

April 16, 2013

Risk and reward go hand in hand in business and life.

Lately, I’ve been thinking a lot about risk and failure.  And risk of failure. Etc.

The Safe Thing

The safe thing is a seductress. She lures you in with her certainty and her comfort. Before you know it, you’re shacking up and splitting the electric bill.

Do you have options?  Of course you do!  The beauty of this place and time is that we all have more options than we could ever explore in a lifetime. In fact, the dizzying array of options can in itself be paralyzing.

But say there are two options you’re really interested in. Now consider, are you splitting the difference?

Because that’s the safe road. And the safe road is a prison.

My Story

Seven years ago I leased an office and hired six people and otherwise went absolutely batshit insane.  And you know what?  It was a horrible failure.

That experience still colors every decision I make today, if I let it.

But when I get to my center, away from the fear, I wonder: “Why should I let ancient failures limit me in this way? Is making a bad decision years ago proof that I will make a bad decision this afternoon?”

The answer, of course, is no.

So?

I think the only way to grow is to throw ourselves wholeheartedly into the thing that we want most. And the thing we want the most is very often the thing we fear.

What do you think?

Posted in Motivation, Running Your Business | Leave a Comment »

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