Alter

How does a local clothing store get more exposure for their Tweets?

Challenge

Engage both customers and fashion stylists with targeted promotions.

Solution

Used Promoted Tweets to drive awareness for new products along with Promoted Accounts to grow a follower base of stylists and potential customers.

Results

  • Increased in-store visits
  • Gained 250% more followers with Promoted Accounts
  • 1-4% engagement rate on Promoted Tweets

Tweet

Owned and operated by Roy Caires and Tommy Cole since 2007, Alter (@AlterBrooklyn) is an independent clothing retailer with three Brooklyn, NY stores that carry unique designs at affordable prices.

Their challenge

The @AlterBrooklyn team tweets three to five times a day to share a variety of content, including behind-the-scenes looks at photo shoots and new products. With all this great content, @AlterBrooklyn wanted to drive even more exposure and engagement on Twitter and attract new customers to their stores.

Their solution

@AlterBrooklyn used Twitter’s small business advertising solutions to boost the word of mouth they were already getting on Twitter. They used Promoted Accounts targeted locally to users in New York City to grow a follower base of style mavens and potential customers.

Alter

To reach an entirely new audience beyond their followers, @AlterBrooklyn used Promoted Tweets with sneak peek photos to drive awareness of their brand and introduce new products available in their stores.

“I saw our number of followers grow quite rapidly, which is amazing…We tweet a picture of a particular shoe, and then four people visit the store and ask directly about that shoe.”

Roy CairesCo-owner, Alter

Their results

Promoted Accounts helped @AlterBrooklyn grow a follower base of targeted, local customers interested in their business, while Promoted Tweets helped them drive engagement and in-store traffic by spreading the news about new products and upcoming promotions to an audience beyond their follower base. @AlterBrooklyn saw a measurable increase in in-store visits.

3 keys to success

  1. Generate excitement.

    Tweet product and fashion shoot photos to generate excitement and in-store traffic.

  2. Share exclusive content.

    Tweet a sneak peek of new products or behind-the-scenes photo of your store.

  3. Spark a conversation.

    Write your Tweet in the form of a question to increase engagement and spark conversations around your business.