EVERYTHING YOU NEED TO LIVE LIFE GREEN
At Vine.com, everything's green. Shop thousands of Vine-reviewed products from paraben-free skin care and natural cleaners to organic snacks, sustainably-made décor & more.
Our Green Standards: We review the claims of all our products to make sure they are either organic, natural, energy- or water-efficient; run on their own renewable energy; are made from sustainable materials; or contribute to a healthier home.
Vine Picks: Shop stand-out products, hand-selected by our team. These all-stars shine when it comes to value, design, looks, taste or quality.
Specialty Shops: Browse Vine.com boutiques devoted to Local, Fair Trade, Cruelty-Free, B Corporation and Forest Stewardship Council certified products. We make it easy to shop the causes you care about.
With all the goods under one roof, fast, free delivery and no-hassle returns, it's never been easier to live life green.
In 2005, best friends Marc and Vinit started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.
Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin) to serve as an umbrella for all its sites. Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys and games; Casa.com for décor and home products; Vine.com for green goods; AfterSchool.com for kids' sports and activities; Bookworm.com for children's books; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.
Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time: In 2006, Quidsi had two employees... in 2013, it will have more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"
Learn more about Quidsi and its history.
Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), Vine.com (natural and organic goods), AfterSchool.com (kids' sports/activity gear), Bookworm.com (children's books) and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $35+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.
- Marc Lore
- Co-Founder, Chief Executive Officer
- Vinit Bharara
- Co-Founder, Chief Operating Officer
- Christina Carbonell
- Senior Vice President, Retail
- Sharon Fox
- Senior Vice President, Consumables
- Josh Dorfman
- Site Leader, Vine.com
- Wei Yan
- Chief Technology Officer
- Scott Hilton
- Executive Vice President, Operations
- Mike Scelzo
- Vice President, Customer Care
- Tara Lawrence
- Vice President, User Experience & Creative
- Mitch Kushinsky
- Vice President, Project Management Office
- Galyn Bernard
- Vice President, Retail
- David Zhang
- Vice President, Retail
- Prasad Pola
- Chief Information Officer
