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High Tech
Connect with customers in new ways
The tech industry leads the charge when it comes to adopting new ways to help businesses evolve quickly. That’s why the most innovative high tech companies are connecting employees, partners, and consumers in new ways to align around customers like never before.
Align employees to help customers
When everyone at your company is on the same page, they can solve problems faster, and do more to help customers. When Belkin connected its employees with Chatter—and eliminated lengthy email-based processes—the company shortened its quoting process from 72 to 24 hours. Customer satisfaction improved, and so did the bottom line. Belkin’s story ›
Motivate performance with social
Beyond communication and collaboration, new technologies can help you motivate and inspire employees like never before. Facebook brought social to its performance management approach, giving every employee a new way to recognize great work from peers in a transparent and real-time way. Facebook’s story ›
Know customers better than ever
Putting all of your data in one place—where everyone can access it, no matter where they are—is critical for succeeding in today’s business world. And, when you bring together information from sales and service, you can collaborate to help customers like never before. OpenTable uses Salesforce for 360 degree views of 25,000+ restaurants, so every interaction’s a great one. OpenTable’s story ›
Build customer communities
The Web has gone social—providing new ways to elevate your company and products. Build engaging communities, online support, custom ecommerce experiences, and innovative marketing campaigns on Facebook. Like Cisco, which created an online community where its customers can connect, submit questions, and get more engaged.
Engage in social media
People are talking about your products on social networks. Are you listening? Monitor customer sentiment, identify top influencers, and get involved in the discussions. Dell listens, engages, and acts—elevating the Dell brand and customer relationships in the process. It’s how it changed 34% of its "demoters" to "promoters."
Make your products social, too
Imagine what your products would say if they could talk to your customers—and to you. It's already happening: Connected products can now communicate status updates, reports, and other critical information in real time. IT networks from Enterasys talk to human networks via social channels, so the right people know right away when there's an issue that needs attention. Enterasys’s story ›
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