The most important part of providing outstanding customer service means being there for your customers in times of great crisis. When tragedy strikes, it’s imperative to be at the ready for your customers and their communities with a helping hand. Here’s a look at just a few things your customer... Read More»

The past couple of years have seen the launch of the Cloud First Initiative in government as a means of reducing IT costs and deploying effective solutions faster. Cloud computing offers the easiest way for government agencies to increase their flexibility, responsiveness, and capacity through a scalable, trusted platform. Bringing... Read More»

Gartner, Inc., recently released its 2013 Magic Quadrant for the CRM Customer Engagement Center* report naming Salesforce.com a leader, something we are very proud of and is a testament to the hard work and innovation that has gone into building our products and servicing our customers. You can download a... Read More»

LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks. Last week, over 1,000 attendees joined author and digital strategist Brian Carter for a Salesforce Marketing Cloud... Read More»

Your marketing department is a content machine. You're publishing daily blog posts, cranking out new white papers every month, and creating clever and engaging content for your social media channels. But no matter how much content you produce, your content isn't impacting traffic, increasing engagement, or converting new leads. What... Read More»

The Cloud is in many ways a reengineering platform. Technology reengineering in the form of trading proprietary data centers and help desks for those remote. Financial reengineering in trading IT capex for opex. But for the most part companies have stayed away from large business process engineering projects around cloud... Read More»

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»

Ten years ago, this month, the technology world was shaken a little bit. The behemoth of an industry known as Information Technology was poked in the eye by Nick Carr, who famously hypothesized that “IT Doesn’t Matter”. Perhaps if the article did not have a provocative headline or did not... Read More»

Just as companies need to keep pace today with always on, connected customer, the same applies to governments. A new generation of citizens is demanding that government operate at the speed and ease of the mobile, social and cloud apps, and services they use everyday. Simultaneously, a revolution is taking... Read More»

No one can argue the impact mobile devices have had on our personal lives. Now we can check off tasks on our to-do list anywhere we find ourselves with a spare moment. Just last week I ordered contact lenses, posted photos to Facebook and even made a payment on my... Read More»