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Is your mobile strategy at the top of its game? Are you working with qualified PPC professionals? Is your online store ready for the holiday surge? If you’re looking for insights about those topics, the tips in this week’s 5 on Friday can help.Retail Marketing for Small Business Owners

1. 5 Ways Smartphone Shopping and Social Media Are Changing Retail Marketing
Is your website optimized for mobile shoppers? Are you targeting customers who are active on social sites? Monika Jansen shares some convincing stats for retailers.

2. Online Shopping Will Surge This Holiday Season. Are You Ready?
Is your eCommerce site ready for the holiday rush? In Rieva Lesonsky’s review of a recent SOASTA survey, you’ll find out why shoppers are heading online to make their purchases.

3. 3 Ways to Improve Your Retail Marketing Efforts
What’s in store for retail marketing? Monika Jansen shares insights on mobile POS, the social-local-mobile trifecta, and big data analytics.

4. Is Your Online Marketing Agency Really Qualified?
Want help sorting through the lingo about PPC certification? Get the scoop from Jason Longo, one of our team members at Solid Cactus.

5. 5 Marketing Lessons From Inc. 500 Companies
Looking for ways to improve your marketing efforts? Check out Monika Jansen’s takeaways from some winning companies.

Have other marketing lessons to share with our readers? We’d love to hear from you in the comments below. Thanks again!

Image courtesy of nature.org.

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      Hey some great tips here. However Monica’s suggestion, ‘Blog consistently (at least once a week)’ is easier said that done for some. Businesses that have a limited product range can find it difficult to keep coming up with fresh content.

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      Blogging consistently is certainly a challenge. Some industries provide consistent full for the fire, however others (like self storage for example) can be frequently stale. Nevertheless, the effort is worth it for the long tail.

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