How to Find Your People on Twitter
Not every social media site is for every company in every circumstance. However, that doesn’t mean you should throw up your hands at the first speed bump. Remember, we don’t have to be in love with the tools we use to reach people in social media. We only need to be able to use them [...]
The Tools to Find Your People on Twitter – Add Yours!
You know why to find your people. Ask we’ve discussed, marketing to the world, even if by remote chance it applies, is a waste of resources and ineffective. You need your ideal client or customer, not just any tire-kicking Joe off the street. And you kinda know where to find your people on Twitter, right? [...]
Blog Post of the Day: @dough Talks About the New Shiny
Happy Martin Luther King Day I made the conscious decision to take today as a true holiday. Usually I would volunteer for a local cause, or work to zip ahead of the crowd. But instead, I decided to take a leisurely stroll around these intertubes. And here’s a clip from an article I read from our good [...]
Reflection and Discovery from @MirrorDotMe [video review]
MIrror.me helps you visualize what topics you talk the most about on Twitter, with a word cloud based on your tweets. I use it to monitor how much I’m talking about things my customers are interested in, rather than just the things that interest me. It’s also a discovery tool as it will help you [...]
Why You Need to Deconstruct Your Popularity Matrix
What’s A Popularity Matrix? You may not have one, though chances are that if you’re following the popular but incorrect model of how to work social media, you do. A popularity matrix, which we briefly discussed yesterday, is a huge, often behemouth network of contacts in social media or in real life in which the [...]
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