Official Blog of SecureTrading – Online Payment Processor Specialists
This year will see a marked increase in smartphone use for searches and online purchases. Research by Google commissioned by the British Retail Consortium found that recent growth was down to shoppers using handheld devices, with search volumes from smart phones or tablets up a huge 132 per cent compared to Q1 in 2011. Continue Reading..
There is a piece of legislation that is becoming wider known each day due to sites like moneysavingexpert.com and lovemoney.com that potentially allows a customer to return an item that has fallen outside of its guarantee. Continue Reading..
Competitive Advantages of Top Online Retailers - and how they can defend against newcomers
Top online retailers have the competitive advantage of building market share through the services they offer and through the scale of the products they offer as well.
With start-ups and newcomer competitors always on the horizon, existing top online retailers, such as Amazon, must be willing to open up resources to its potential customers that have not been utilised before. They must be willing to take a short term loss if necessary, in order to ensure customer loyalty and major long term growth. Continue Reading..
As Mobile continues its relentless growth and domination of the retail headlines, more and more attention is being focussed on the Acquiring banks and PCI SSC and how they will treat mobile payments.
Blogging has emerged as a major tool for marketing to propagate the cause of a business so as to create better prospects for increased sales and revenues. Blogging serves the purpose of communicating your brand message akin to what advertisements do for brands, the only difference being that your blog posts are there to stay for people to read them and post their comments.
SEO is dead! SEO is dead! How often do we hear this on marketing blogs – it seems that with every single algorithm update, someone else stands up on their soapbox and yells about the demise of SEO, despite offering solutions that ring true of SEO. Continue Reading..
Social Media is becoming an increasingly popular channel to go down yet many businesses are choosing to ignore this form of marketing.
A recent survey of more than 100 SecureTrading site users shows that over 33 per cent of respondents don’t bother using Social Media for work purposes, while 32 per cent of customers only spend up to two hours on it a week. Continue Reading..
The internet may have spawned a whole new way to shop, which has provided thousands of brands with an opportunity to sell to customers it otherwise couldn’t reach, and now, with the world and his wife engaging in social media, many brands have taken the opportunity to sell via Facebook, but is this a good idea? Continue Reading..
I have witnessed many times one person asking another to proof read an email… usually an email that has been written, and re-written two or three times because the author just can’t strike the right tone. Will the email be read in the context that it was sent? Continue Reading..
A recent report by Affinion International found that 60% of those surveyed believed they are at risk when using a mobile and more than a quarter rate shopping in such a way as being a high risk so it seems the time is right for some education. Continue Reading..
