Interests targeting must correspond to likes and interests that are related to the advertised or sponsored products or services. Our system surfaces interests and aggregates topics automatically, without human review or management. While we offer several targeting options from the ad create flow, there is no guarantee that your ad will be accepted or delivered based on the keywords or suggestions you select.

Please read below for more specific targeting requirements.

Alcohol:
Subject to all applicable laws, regulations, industry codes, and these guidelines, you may only target alcohol ads or Sponsored Stories to the following age groups:

• 25 years or older in India and Sweden
• 24 years or older in Turkey
• 21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
• 20 years or older in Japan, Iceland, Thailand, and Paraguay
• 19 years or older in Canada, Korea, and Nicaragua
• 18 years or older in any other country (excluding those countries specified in Section III.B.i of the Ad Guidelines). Please note the country specific provisions in Finland in Sections III.B.iv.m and III.B.iv.n of the Ad Guidelines.
• Note: Ads and Sponsored Stories may not be targeted to any users (irrespective of age) in Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Saudi Arabia, United Arab Emirates, Yemen, Russia, or any other market where such ads are prohibited

Dating:

• The "Relationship" targeting parameter must be set to "Single."
• The "Sex" targeting parameter must be set to either "Men" or "Women."
• The "Age" targeting parameter must be set to a minimum of 18 years.
• The "Interested In" targeting parameter must be set to either "Men" or "Women."

Adult Products:
Ads or Sponsored Stories for acceptable adult products must be targeted to users 18 years or older.