Alcohol
Language: Alcohol ads and Sponsored Stories may not: Include content intended to appeal to anyone younger than the permissible targeted age group or is oth...
Language:
Alcohol ads and Sponsored Stories may not:
Targeting:
Subject to all applicable laws, regulations, industry codes, and these guidelines, you may only target alcohol ads and Sponsored Stories to the following age groups:
Alcohol ads and Sponsored Stories may not:
- Include content intended to appeal to anyone younger than the permissible targeted age group or is otherwise associated with youth culture (for example, implying that the consumption of alcohol is fashionable or accepted behavior for those who are underage)
- Portray or be targeted at pregnant or nursing women
- Be untruthful or misleading about alcohol, its use, effects or properties
- Portray people consuming or encourage people to consume alcohol rapidly, in excess, or irresponsibly
- Negatively portray abstinence from alcohol consumption or moderate alcohol consumption negatively
- Portray or promote intoxication or the intoxicating or stimulating effects of alcohol
- Positively portray the strength of an alcoholic beverage
- Portray alcohol consumption as causing or contributing to the achievement of personal, intellectual, business, social, sporting, physical, sexual, or other success
- Portray alcohol as being healthy, offering medical or therapeutic benefits, aiding relaxation, alleviating individual or collective problems, as contributing to or being a sign of maturity, or having other benefits
- Associate the operation of any vehicle or engagement in any sport or potentially hazardous activity as having taken place during or after the consumption of alcohol
- Associate violent, dangerous or antisocial behavior with the consumption of alcohol
- Acceptable:
- Unacceptable:
- Acceptable:
"Buy Beer and Wine Joe's Liquor Shop"
"Come to the Wine festival for a taste of the magic" - Unacceptable:
"Drink to get Drunk"
"Under 18 drinking allowed"
"Walk of shame last night?"
Targeting:
Subject to all applicable laws, regulations, industry codes, and these guidelines, you may only target alcohol ads and Sponsored Stories to the following age groups:
- 25 years or older in India and Sweden
- 24 years or older in Turkey
- 21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
- 20 years or older in Japan, Iceland, Thailand, and Paraguay
- 19 years or older in Canada, Korea, and Nicaragua
- 18 years or older in any other country (excluding those countries specified in Section III.B.i of the Ad Guidelines). Please note the country specific provisions in Finland. Ads may not contain products or services promoting alcohol greater than 22% by volume if targeted to users in Finland.
- Ads and Sponsored Stories may not be targeted to any users (irrespective of age) in Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Saudi Arabia, United Arab Emirates, Yemen, Russia or any other market where such ads are prohibited