Marketing your club 

Today’s leisure market is extremely competitive. Your club, like others, is competing against a wide range of leisure activities.

To help you the RYA has produced a Marketing and Communications Video Resource designed to provide you with advice and guidance on creating an environment within your club that

• attracts and welcomes new members
• encourages participation in club activities
• nurtures personal progression and inclusion 

all of which will help you to market your club and attract and retain members.  

The Video Resource is spilt into the following four key topics:

Part 1:    Planning

Part 2:    Pathways

Part 3:    Communicating

Part 4:    Open Days  

Promotion through your local media

The PR Toolkit provides information on how to make contacts with your local media, produce newsworthy press releases and other media related advice

Membership options

Providing different choices on how people use your club's facilities can help to grow your membership, for instance, pay and play or  different levels of membership.

Pay and Play

Using different membership

Other useful case studies on generating activity in your club can be found here

Open Days

If you would like to advertise your club open days on the RYA website, all you will have to do is complete the online form. This is a great opportunity for free advertising to your club open days. Please also see the Open Day case study for useful ideas on delivering a prosperous day and the suggested Open Day registration form.

Using County Sports Partnerships

Find your local County Sports Partnerships

All County Sports Partnerships work across the sporting landscape actively supporting clubs to increase participation in sport and physical activity, with a particular focus on two national indicators:

• More young people participating in 5 hours of sport per week (the '5 hour offer') 
• Adult Participation in Sport.