Accenture is a silver sponsor and official consulting partner to Skandia Team GBR.
At the centre of the sponsorship is Accenture's Intelligent Funding strategy - an innovative approach that matches funding with value-in-kind expertise and enables Accenture to make a real impact on the performance of the world s leading sailing team.
The partnership between Skandia Team GBR and Accenture delivers across four key areas for the company:
- enhancing its brand profile in the United Kingdom through a series of branding opportunities;
- providing high-end networking events for client entertaining and business development fulfillment;
- driving employee engagement through the creation of Accenture's own internal supporters club which encourages staff to become actively involved and to follow the progress of the team on the road to Beijing and, most importantly,
- he partnership demonstrates how the principles of Intelligent Funding should be applied.
Inaddition to maximising its own marketing investment, Accenture is working closely with the Royal Yachting Association to identify areas where its consulting and technology expertise can be given on a value-in-kind basis.
As a result, Skandia Team GBR s status asthe world's leading sailing team is continually being safeguarded through the application of the very latest business and technology offerings.
Finally, to ensure that some of its sponsorship investment is incentivising the sailors directly, Accenture has developed the Accenture Rewards & Recognition Programme.
Each Skandia Team GBR sailor, together with the team's support staff, has the opportunity to win one of four awards annually, all of which are linked to the team s core values and are voted for by the team themselves.
In addition, a certain amount of money is allocated to those sailors who make additional appearances for Accenture at internal events and conferences over the year.
