KBIG

KBIG (104.3 FM 104-3 MY FM) is an FM radio station in Los Angeles, California, owned by iHeartMedia. The station plays a Hot Adult Contemporary format heavy on music from current hits through the 1990s. The station has studios located in Burbank and its transmitter is based on Mount Wilson.

History

Early years

KBIG was first founded by John H. Poole in 1952 as an AM radio station originating from Catalina Island off the coast of California. Known as "The Catalina Island Station," Poole knew KBIG would have wide coverage of Southern California by broadcasting the station's directional signal across ocean water. KBIG was heard from Santa Barbara to San Diego, including the large audience in Los Angeles. The station became popular presenting an Island theme and scheduling music, news, and commercials on a different sequence from his competitors. "We knew if you changed stations during a commercial, you would always find music on K-BIG," Poole claimed. The call letters were named in honor of the station's original disc jockey, Carl "Mr. Big" Bailey. The AM station was sold to religious broadcasters in 1980 and now operates as 740 KBRT.