The Reddit Brand

Reddit aspires to be the heart of the internet. It gives people tools to build community, creating space for genuine discussion. Our brand positioning amplifies what makes Reddit utterly unique: people, conversations, and interests.

RedditInc_Header_Brand
The Reddit Logo

The Reddit Logo

Designed to convey the conversational, community aspects of Reddit, our logo consists of a stylized Snoo head contained within an OrangeRed (#FF4500) conversation bubble, typically paired with the Reddit wordmark. 

It showcases Snoo, our lovable, genderless mascot and community ambassador, who looks out with a friendly, engaged expression. Shorthand for Reddit itself, the Reddit icon should appear on all marketing and communications about Reddit.

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Snoo

Discovery and exploration are integral to Reddit, so appropriately our mascot is exceptionally curious about our world and the people in it.


Why Snoo? Because everyone has needed to see a friendly face at some point in their life. Everyone has felt like an outsider. And everyone has needed to talk with someone or ask a question. Snoo is a visitor to our world whose curiosity is a common thread across the broad community of people who use Reddit.

Redditinc

Reddit Sans

Reddit Sans is built for the Internet, with clear, accessible letterforms that still maintain some of the warm eclectic nature of online discourse. Its letterforms incorporate humanist characteristics, allowing for better differentiation of characters than a purely geometric approach. 

Reddit Sans is designed to be incredibly versatile with a large x-height for readability and disambiguated letterforms for rapid identification.

Brand Resources

Brand guidelines
Brand guidelines

How to use Reddit brand assets

Logo assets
Logo assets

Our logo, wordmark, & share icons

Reddit Sans
Reddit Sans

Typeface of the internet

Traits & values
Traits & values

The characteristics and principles of the Reddit brand

Snoo
Snoo

Reddit's lovable mascot

Licensing the Reddit Brand

If you would like to use our brand in a commercial project, please contact licensing@reddit.com