General manager

A general manager is any executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. Frequently, the general manager is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for an organization (Sayles 1979).

In many cases, the general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of chief executive officer (CEO) or president, for example, are the general managers of their respective businesses. More rarely, the chief financial officer (CFO), chief operating officer (COO), or chief marketing officer (CMO) will act as the general manager of the business. Depending on the company, individuals with the title managing director, regional vice president, country manager, product manager, branch manager, or segment manager may also have general management responsibilities. In large companies, many vice presidents will have the title of general manager when they have the full set of responsibility for the function in that particular area of the business and are often titled vice president and general manager.

General manager (baseball)

In Major League Baseball, the general manager (GM) of a team typically controls player transactions and bears the primary responsibility on behalf of the ballclub during contract discussions with players.

The general manager is also normally the person who hires and fires the coaching staff, including the field manager who acts as the head coach. In baseball, the term manager used without qualification almost always refers to the field manager, not the general manager.

Before the 1960s, and in some rare cases today, a person with the general manager title in sports has also borne responsibility for the non-player operations of the ballclub, such as ballpark administration and broadcasting. Ed Barrow, George Weiss and Gabe Paul were three baseball GMs noted for their administrative skills in both player and non-player duties.

See also

General manager (basketball)

In the National Basketball Association and Women's National Basketball Association, the General Manager or GM of a team typically controls player transactions and bears the primary responsibility on behalf of the team during contract negotiations with players.

The General Manager is also normally the person who hires and fires the coaching staff, including the head coach.

The exact title and responsibilities held by a general manager can vary from team to team. Some teams choose to have both a general manager and a President of Basketball Operations. For example, when Red Auerbach was team president of the Boston Celtics in the 1980s, Jan Volk, the team's GM from 1984-1997, reported to Auerbach regarding basketball-related decisions. Others, such as the Minnesota Lynx of the WNBA, have a general manager who is also Chief Executive Officer of the organization, effectively reporting only to the owner. Still others will place player personnel decisions in the hands of a head coach; for example, when Don Nelson became coach of the Milwaukee Bucks in 1976, he also became its general manager. In these cases, coaching staffs generally report to a different executive officer within the organization.