✦ FEATUREDGuide

Behavioral Data Maturity Matrix

hero

Video Library

View All
Behavioral Data: Outpace the Competition and Improve Customer Satisfaction

Learn how data teams can create experiences that outpace the competition.

Watch now

Use Cases

View All
Chipotle chips away at digital experience issues to improve customer satisfaction

See how this global brand delivers more value to customers by removing bugs and optimizing internal processes.

Read the story
PandaDoc improves their product, boosts NPS, and debugs fast with Fullstory

Sales document management service PandaDoc uses Fullstory to find product improvements, boost NPS scores, and solve software bugs fast.

Read the blog
Gap Inc. prioritize fixes and saves valuable time and revenue

Learn how this major retailer is able to gain a comprehensive understanding of customers’ shopping experiences without compromising site speed.

Read the story

AI & Behavioral Data

View All
concept image for AI business applications displaying a hand holding an upward trending bar chart
9 AI applications to make money and boost efficiency for your business

Explore 9 AI business applications to make money and boost efficiency. Learn how AI optimizes tasks, enhances customer engagement, and drives growth.

Read the blog
AI-driven decision making: Your next step in harnessing data

Jordan Morrow shares how AI-driven decision-making can revolutionize your business by harnessing data and enhancing your decision-making processes.

Read the post
How AI and behavioral data can transform your business strategy

Discover how AI and behavioral data revolutionize business strategies, enhance customer experiences, and drive significant growth.

Read the blog

Data Excellence

View All
Data in the FullStory platform, including rage click and subscribers.
What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

Read the blog
Rethinking real-time data: The shift to just-in-time data

Discover how just-in-time data, explained by Lane Greer, enhances customer insights and decision-making beyond real-time analytics.

Read the blog
Empowering your business with data storytelling

Discover how data storytelling can bridge the gap between analytics and business with insights from Jordan Morrow.

Read the blog

Actionable Analytics

View All
Navigating the product roadmap journey

Discover how companies can navigate their product roadmap journey, balancing innovation, security, and user needs for sustained growth and success.

View more
What is bounce rate? And how do you improve yours?

Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.

Read the blog
Maximize your retail growth with insights from the Fullstory Behavioral Data Index

Retail insights from Fullstory’s Behavioral Data Index reveal key trends and strategies to enhance customer experiences and boost ecommerce success.

Read the blog

Security & Compliance

View All
Building a resilient organization: Strategies for risk mitigation and compliance considerations

Master risk management and compliance for robust organizational resilience and data protection.

Read the post
Fighting back against chargeback fraud

Combat chargeback fraud with rich behavioral data and session replay. Learn how Fullstory helps online retailers tackle this costly issue effectively.

Read the blog
An in-depth look at Fullstory's approach to security with Mark Stanislav

Discover how Fullstory's security program aligns with business needs, emphasizes transparency, and continuously updates technologies.

Read the blog