Drupal as Personalization

Rely on targeted information to steer your content ship

Serve the right custom content.

How do you cut through the online noise?

By reaching out and delivering relevant content to site visitors’ interests.

Use Drupal to draw from geolocation, browser history, device type and behavior taxonomies—which builds a unique, personalized profile of each visitor. Base a user’s clicks and decisions at each data point to build a more comprehensive vision of who they are and what they’re seeking.
In turn, that identified person spends less time in search mode. Displaying a targeted marketing message, case study example, or recommended product that speaks directly to your prospect can tip the conversion scales with real-time behavioral profiles.

Drupal helps:

Provide a customized experience
Segment visitors across devices with a focus on the important user personas for your business goals
Track and report with A/B and multivariate testing
Increase ROI through target marketing

So start delivering the segmented content that your audience is expecting.

See Drupal in the real world

Learn how Dropsolid helped the marketing team create compelling personalization and the development team to stay in control of their Drupal.

built by

The personalization approach for Finastra was centered on helping a user navigate the vast amount of resource content available.

Learn more about a new tool that helped a big pharma company rapidly launch new brand websites while offering consistent brand experiences and personalized user journeys to site visitors.

Drupal integrations

Drupal integrations are contributed by the open source community, and may or may not be officially endorsed by the third party. Read any integration’s project page to learn more.