Digital integration propels organizations to advance marketing communication across numerous channels. Yet without any automation, tasks — such as emails, social media, analyzing an audience and pushing them the right content at the right time — are time-consuming.

Enter Drupal.

Using modules and tools, Drupal in recent versions means easier integration with automation platforms, which can amass customer demographics to help convert potential leads at the most feasible time.

Want to assign rules for marketing automation in the form of drip campaigns triggered from user interaction? If visitors to your site download a whitepaper, modules allow you to assign rules for automated marketing to these prospects; sending an email offer regarding an abandoned cart, assigning them to a particular list, or have an AI applications such as a chat bot to deliver information.

Drupal can help with your results, including:

• Real-time sales alerts
• Data management in bulk
• Streamlined workflows
• No licensing costs
• Advanced email reporting for specific audiences
• Refinement of your marketing processes
• Less time required for marketing staff

Track site traffic, and how many conversions or sign-ups have been achieved for a particular day, week, month or even year—or data in real time. Attract, engage and delight customers with relevant, helpful and personalized content and services. Drive your strategy forward.