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Has the ‘memeification’ of fashion gone too far?
Luxury brands are capitalising on pop culture moments, but it could turn fashion into a joke. From the upcoming Design issue out on July 26.
I’m still on my self-imposed shopping ban. Seven months in, I can proudly say I’ve not bought a single piece of new clothing, save for a Uniqlo beanie for my chemo-bald head. But my friend Annie is exempt. For my birthday, she bought me a T-shirt from Victoria Beckham with “My Dad Had a Rolls-Royce” written on the front. I love it.
The T-shirt was inspired by a hilarious exchange in Beckham, the Netflix documentary about Victoria’s husband, David, where he needles Victoria into admitting that no, she didn’t grow up middle class: her father drove her to school in a Rolls-Royce.
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