Data that uncovers the why behind the clicks
The most trusted name in behavioral data analytics
We capture hundreds of events and signals that help you understand the sentiment implied by every action.
With Fullstory you can...
Build
predictive models and train
AI with behavioral data synced to your warehouse.
More about Data Integrations
With Fullstory you can...
Build
predictive models and train
AI with behavioral data synced to your warehouse.
More about Data Integrations
Without behavioral data
Your customer is not in full focus
Get a more complete picture of your customer with Fullstory
With more context, you build better personalization that is (actually) helpful, timely, revenue-driving, and cost efficient.
The data you need to win loyal customers for life
Use case
Introduce user-specific discounts
Identify signals of intent and frustration
Detect and deter bad actors in real-time
Business impact
Increase conversion rates, improve profitability
Improve experiences & build customer loyalty
Minimize costs associated with fraud
"Behavioral data helps you build experiences without assumption"
Jordan Morrow
Senior Vice President of Data & AI Transformation - AgileOne
Additional resources
6 Hurdles of Modern Data TeamsGet the guide
A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges
The four data quality dimensions every business should knowRead the blog
Learn how quality data transforms business strategy, driving decisions with insight on accessibility, timeliness, relevance, and accuracy.