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This is my second Magick Show Diary. You can read the first one here.
Once a documentary project is greenlighted, you go straight to the research, looking for potential on-camera experts. When it came to something like Magick Show, there were a lot of obvious choices, individuals who were either known to me, or who I knew personally that had to be on the list, but they comprised fewer than half of the people we finally assembled.
Although I was well aware of the famous #WitchTok hashtag, TikTok isn’t the sort of thing I tend to partake in, so I was starting from scratch there. Primarily I was looking on the app for younger people, but I was also hoping to find within that broad subset a racial and gender mix that would represent millennial and Gen Z occultists more authentically. The occult subculture has always been—to be blunt—a very white and Eurocentric space. It also tends to skew older on the male side. Young witches, as you might expect, are in abundance, and easy to find on TikTok, but I quickly noticed that the vast majority—9.75 out of 10—of the videos that came up from clicking on the #WitchTok hashtag didn’t show anyone’s face. Altars. Lots of altars. Burning candles or burning sage, but rarely any faces. Typically no voices are heard either, you just see affirmational quotes superimposed over all the shots of the candles and altars. Few “personalities” emerge, at least on occult TikTok, and most creators who have broken through, and are seen on camera in their videos, are difficult to take seriously.
I did try to book four people from TikTok but only one of them replied when they were contacted. The young woman who did, I was bitterly disappointed about ultimately not being able to get for Magick Show. She described herself as a chola bruja and the minute I saw her severely plucked eyebrows, I thought “wow this one is a star.” She had a strong presence on camera, she looked great and quite obviously had a very, very big personality. (She ultimately passed due to her infant son not being old enough to be vaccinated against COVID-19 and she didn’t want to be on the subway in NYC, a reasonable excuse, of course.)
So much for #WitchTok. Many of the people who are in Magick Show, I tried to contact via their own websites, but it was surprising how few replied. You’d expect that this would be the easiest way to get in touch with someone, right? Maybe I’m just showing my age, but I would ultimately find that DMing on Instagram was the best way to reach many people. Even then it would take days, and often weeks—and in one case six weeks—before I’d hear back from them. Several people would contact me after I’d already written them off as unreachable. It was perplexing, not something I was used to. Whenever I have asked someone to be on camera for something, I’m used to getting a speedy response. Everyone likes being interviewed, right?
WRONG. Not when it comes to talking about occult stuff, they don’t. Many people publish occult books under pen names, their reason might be their career—one polite “no thanks” mentioned a government gig that the respondent didn’t want to jeopardize. There were several people like that, often with high-paying corporate gigs. With some it was simple shyness. John Zorn told me over email when I asked him if I could interview him for Magick Show that he didn’t do interviews anymore because “mouthing off in public has its price!” And what he meant by that is by respecting his creative muse in this way—those who know do not speak, those who speak do not know—his angels never abandoned him. Another, I felt, quite reasonable excuse. (He sent me some files of some then-unreleased music that seared my synapses. It was the nicest turndown that I’ve ever received.)
But… yeah. It was really difficult to book people for this, much, much harder than I anticipated. In the end, this forced me to work harder and to dig deeper until I assembled, like Profesor Xavier, just the right mutant thinkers, or at least a critical mass of them. I’ve gotten a lot of emails and DMs telling me “You should have gotten so and so…” Trust me, in most cases I did try to get so and so, but so and so never replied to my email or DM. I really wanted to get Erik Davis on camera, but sadly he would be in Germany while I was shooting in LA. I’d still like to get Erik on camera if the Kickstarter does well enough. By and large, I got most of the people I wanted but it was an anxious ordeal, truly one of the most difficult tasks of my entire career.
This is getting long enough, so I’ll end here and pick this up again tomorrow.
See you then.
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