Sport
Win one of the fastest growing audiences.
From grassroots to the big league, the passion for sport runs deep in regional Australia. ACM is dedicated to local sport and delivering the perfect platform in which to engage your brand with 3.1 million * regional sports fans.
83% ARE SPORT FANS`
76% REGULARLY WATCH SPORT ON TV`
50% REGULARLY PARTICIPATE IN SPORT`
Growing digital audience
ACM has invested heavily in content to fuel our audiences insatiable appetite for sport. From AFL, to NRL, netball, basketball and everything in-between, our audience is passionate about sport. This investment has seen a 17% increase year on year in traffic to our sports content^.
I love reading about local sport. My wife and I have met a lot of locals through sport over the years, so it’s always fun to read through and see how many names we know are doing well.
3.1 million sport fans
ACM delivers an impressive audience of 3.1 million Australians who are medium to heavy consumers of digital sport content*. Our unmatched combination of national and local sport coverage sets us apart, ensuring our audience is kept up to date with the big games as well as the thousands of local matches that take place around the regions each weekend.
Two of my sons played Soccer at a Local and State level so I have continued to follow stories about their teams. I also follow the AFL and Australian Cricket so read articles about these two Sports. My Local masthead provides a good coverage of my areas of interest.
Expanded sport content
ACM has partnered with Champion Data to provide live scores, ladders and match content for the national AFL, NRL and A-League competitions. And more recently we have expanded this by partnering with Play HQ to deliver detailed updates on local Aussie rules footy including full fixtures, results, ladders, as well as game stats such as goal kickers and best on ground.
Play HQ is Australia’s leading provider of local sports data. Their stats now sit prominently on 50 of ACM’s regional digital subscription sites including The Canberra Times and The Examiner.
I look at the sport section to find out what is happening in the sports I have a connection with and to find out which local people are achieving in a variety of sports. These are often good news stories.
ACM is your gateway to 3.1 million* sports fans.
Connect with our experienced sales team to align your brand with this highly engaged audience.
SOURCE: `Roy Morgan Single Source Jan – Dec 2023 14+, ACM digital audience – Regional Australia. ^Google Analytics, 16 August – 01 October 2023 vs 2022. *Ipsos Iris, Feb 2024. Quotes = Present Company ACM Consumer Journey Research 2021 Verbatims.