GiantSteps Media Technology Strategies is a management consultancy focused on the content industries. We help our clients, including media companies, digital media technology vendors, and online service providers, achieve growth through market intelligence and our expertise in technology, business strategy, and intellectual property.
Bill Rosenblatt is a globally recognized authority on technology issues pertaining to intellectual property in the digital age. He has contributed to standards initiatives related to content identification, metadata, and rights. Bill has served as an expert witness in dozens of litigations related to copyright, digital media, security, and music business issues in the US, Canada, and Europe. He has testified in federal court, before the Copyright Royalty Board, and before the ITC. He has also advised public policy entities on digital copyright and technology issues on three continents.
Bill is an adjunct professor in the Music and Performing Arts Professions department at NYU. He is co-author (with Howie Singer) of Key Changes: The Ten Times Technology Transformed the Music Industry (Oxford University Press), author of Digital Rights Management: Business and Technology (Wiley), and author of technical books published by O’Reilly, as well as various white papers, book chapters and peer-reviewed journal articles on technologies related to digital media and copyright. He is a media and entertainment contributor to Forbes.
In addition to the annual Copyright and Technology Conferences that Bill chairs and co-produces with the Copyright Society, he has been an invited speaker at many conferences, including the World Economic Forum (Davos) and other events worldwide, and he has guest lectured at universities and law schools including Columbia, MIT, Carnegie-Mellon, and the University of Virginia.
Prior to founding GiantSteps in 2000, Bill was Chief Technology Officer of Fathom, a knowledge destination web site for lifelong learners backed by Columbia University, the London School of Economics, and other academic institutions. Bill previously served as an IT executive at McGraw-Hill, where he was VP of Technology and New Media of the B2B publishing division and chief architect for the aviation industry information portal AviationNow.com; and Times Mirror Co., where he led cross-divisional content management projects across the company’s newspaper, book, and professional publishing divisions, and contributed to the design of the Digital Object Identifier standard. He was also a market strategist and pre-sales consultant for media industry customers at Sun Microsystems, where he built Sun’s Digital Media Solution Center in NYC.
Bill began his career as a software engineer in data communications at Motorola. His career in digital media started in the early 1990s at Moody’s Investors Service, the bond rating agency, where he designed a pre-web-era digital publishing system for Moody’s credit analysis reports.
He holds a B.S.E. in Electrical Engineering and Computer Science from Princeton University and an M.S. in Computer Science from the University of Massachusetts. He has had executive education at Harvard and University of Southern California business schools, and continuing education in finance at NYU.
Bill is a trustee of the Copyright Society of the USA and a member of the Music Business Association.