¹vs ghd Gold.
²Vs ghd original.Results measured by shine on brunette hair compared to naturally dried, lab test
³Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁴no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁵Technical test in a lab on brunette hair, measured vs naturally dried hair
⁶Technical test in a lab on frizzy hair, vs naturally dried hair
⁷vs. competitor styler working at 235°C.