Connecting brands with regional Australians wherever, whenever.
Each month ACM connects with over 4.2 million* Australians who turn to us for trusted content and advice to keep them connected to their community. Let us show you how to leverage this engaged audience digitally and grow your brand in regional Australia.
Each month, over 4.2 million* Australians are informed and connected to their local communities through trusted news content delivered by our team of credible journalists.
With a diverse product offering, ranging from traditional digital media formats to high-performing rich media, we can deliver your message to your target audience at scale and in the right environment.
With increased viewability, contextual targeting, world-class design and trusted content you now have the opportunity to market your brand within our premium digital suite.
Home to 97 digital sites and growing, ACM is the trusted source of content across a range of categories.
Our strength lies in our news offering with reach right across the country where we keep Australians connected to local issues that matter. Our broader portfolio comprises brands that cover real estate, travel, seniors living and agriculture making ACM the number one advertising choice for reach into the regions.
With dozens of verticals and hundreds of audience segments, we provide tailored targeting opportunities for any brand.
Tap into our engaged audiences* using rich first party data from our authenticated users, enriched with second and third party data from industry leading partners across a diverse range of categories. Or let us create a custom audience specific to your needs!
ACM’s digital audience are evenly split between male and female. Whilst close to half access us via a desktop computer, 71% favour the freedom of accessing our content anywhere, anytime on mobile or tablet. Our audience consume our content regularly, on average 10.5 times per month, and we have a strong following of people under the age of 45 (36%).
Gender
50% male, 50% female`
Device
71% mobile/tablet, 45% computer`^
Frequency
10.5 average frequency`
Age
36% under 45`
Standard Display
Digital display advertising positioned around editorial content across desktop, mobile and tablet. Add contextual targeting to position brand messages in front of relevant audiences.
Rich Media Display
Our advanced digital display allows advertisers to get creative with their brand message. Rich media formats use audio, video and interactive methods to reach audiences.
Video
Use moving images to deliver brand messages in contextually placed environments via In-stream and In-article video solutions. Our video offering is designed to drive engagement with your desired audience.
Branded Content
25 dedicated journalists across the country who specialise in content from all industries. Choose from short-form or long-form branded or native content that is amplified across Facebook, Polar, Outbrain & Social Display.
Digital Marketing Services
ACM offers a range of digital marketing services including, SEO, SEM, social advertising, off-network display, Connected TV, audio and web design. Tell us your objective and we’ll do the rest.
Programmatic
Access premium inventory via programmatic ad buying technology. We work with clients across implementation, optimisation and delivery to achieve results.
Source: `Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – ACM monthly digital audience. *IPSOS Iris, March 2024.
^Please note: these figures are not mutually exclusive. Some of our audience consume our content on both mobile/tablet and computer.
Christine Yoon
MOSH Head of Marketing
“MOSH has had a lot of success recently but we’d be nothing without our continued investment in marketing. It ensures we are top of mind and provides the perfect platform to communicate our plans and products that helps us stay ahead of the pack. The work we’ve done with ACM has given us national reach whilst also continuously getting MOSH in front of many regional and community centres.”
Juan Briceno
San Remo Category Brand Manager
“Our Make Friday Night Pasta Night campaign was centered around the insight that sports are a pillar of regional communities. Playing sports requires energy and San Remo Pasta is the perfect solution on a Friday night to prepare for sport filled weekends. Boomtown and ACM have been key partners to make our Make Friday Night Pasta Night campaign a reality and bring the brand and message to those communities.”
Cathy Rennie Matos
Specsavers Head of Public Relations Aus & NZ
“We engaged ACM and their team of journalists to help us tell the story behind our ongoing work with The Fred Hollows Foundation. Content was the best approach in order to build a strong community connection as well as being able to tell the story behind our partnership with The Fred Hollows Foundation. Following the launch of this campaign the limited edition range at Specsavers sold out in stores and helped raise much-needed funds for The Foundation.”