¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁴Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶vs. competitior styler working at 235˚C
⁷No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair.