The passions, opinions, and perspectives of Reddit’s 73+ million daily active users have made Reddit one of the internet’s largest open archives of authentic and constantly-evolving conversations and experiences. Redditors are real people, having real conversations - and brands won’t find them elsewhere.
Accessing and monitoring these public conversations is crucial for organizations providing products and tools that help their customers with social media management, monitoring, and consumer intelligence. This is why we’re building on our partnership with Cision by expanding the connection between Cision and Reddit’s Data API.
Cision provides a social suite that monitors public conversations about brands, topics, products, and campaigns. Their tools also help brands manage their social media presence across multiple platforms. By accessing Reddit’s Data API, Cision can layer more rich and real-time insights into their suite of products. This will give customers a richer view of consumer preferences, empowering them to develop data-driven marketing and communication strategies faster and with greater accuracy.
We look forward to continuing our collaboration with Cision to help them provide their customers with the insights they need.
This expanded partnership does not change Reddit's Data API Terms or Developer Terms, which state content accessed through Reddit’s Data API cannot be used for commercial purposes without Reddit’s approval. API access remains free for non-commercial usage under our published threshold.