Success Stories

See how brands found their people where they find community through Reddit Ads.

Featured Success Story

Oatly
 x Reddit case study

Oatly and their agency PHD partnered with KarmaLab to craft a provocative campaign on Reddit that would get people talking. After experimenting with headlines, the teams used humor to spawn 100 tongue-in-cheek text ads and a hilarious, yet ultimately uninformative megathread strategy. Oh, and they left the comments on. For everything. This endeavor brought Oatly exactly the publicity they were hoping to gain, as they broke records for the discussion of oat milk on the platform.

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Industry
All Industries
Region
All Regions
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Plushie Dreadfuls
 x Reddit

To promote their stuffed toys, the family-owned brand flocked to Reddit to reach engaged redditors.

Retail
North America
Lifeblood
 x Reddit

Australian charity, Lifeblood, builds connections with donors on Reddit.

Asia Pacific
Kaspersky
 x Reddit

Maximize Conversions drives 117% lift in purchase volume for Kaspersky.

Technology & Communications
Central & Eastern Europe
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