IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
The topic of corporate measurement is vital for sustainability discussions worldwide, serving as a key step toward achieving net-zero emissions. […]
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On 9th May, IAB Spain celebrated its Sustainability Day 2024 where they shared their latest Sustainable Digital Advertising Guide. The […]
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The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]
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Tuesday June 18th | 10:00 - register here Join us at Cannes on Tuesday, June 18th to immerse yourself in […]
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11th June | London - Register Here Retail Media spending is projected to reach £25 billion by 2026. When considering […]
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26th June | 12:00 CET - Register here Join us for an engaging and insightful webinar as we delve into […]
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2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]
Read moreStudy shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]
Read moreBrussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]
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