Join Partner Advantage
Raise the bar on customer delivery excellence
Innovation: Accelerate your customers’ digital
transformation through best-in-class data analytics,
workplace collaboration, security, and AI.
Agility: Tailor your innovation path based on how
you go to market. Customize your path through
designated journeys to drive success in the market.
Growth: Grow your business through the innovation
and support of Google Cloud and enjoy the benefits
and incentives that drive profitability.
Enjoy the benefits of partnership
Partners enjoy many benefits based on product and Engagement Model that align with their business. Benefits include incentives, sales and marketing resources, technical enablement, and more.
| Typical benefits* | |
|---|---|
BusinessEnhance your partner experience through program based support to grow your business. |
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TechnicalAccess the tools and training necessary to develop, deploy, and optimize Google Cloud solutions. |
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MarketingPromote your solutions and services with a wide array of marketing resources that allow you to reach new customers, build awareness, and drive demand. |
|
SalesAccelerate your business and expand your opportunities with a broad set of sales-based benefits. |
|
Business
Enhance your partner experience through program based
support to grow your business.
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Partner support
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Access to Partner Advantage portal
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Program and product webinars
Technical
Access the tools and training necessary to develop, deploy,
and optimize Google Cloud solutions.
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Discounted use of Google Workspace
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Exclusive technical training courses
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Hands-on labs
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Sandbox toolkits
Marketing
Promote your solutions and services with a wide array of
marketing resources that allow you to reach new customers,
build awareness, and drive demand.
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Marketing campaign platform
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Co-branding
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Marketing Funds consideration
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Tools to promote your customer success
Sales
Accelerate your business and expand your opportunities with
a broad set of sales-based benefits.
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Partner discounts
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Deal registration
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Sales promotions
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Performance incentives
Google Cloud's ecosystem is designed to support partner success
Through our open, multi-cloud, and partner-led delivery approach, we provide customers with choice and solution completeness to accelerate industry focused digital transformation.
Completeness, choice
Enable customers to leverage end-to-end solutions through seamless integration of partner technology on Google Cloud and realize the value of data, analytics, and AI/ML in a secure environment
Support customer choice by enabling technology and application partner solutions
Committed to open source and enabling success for open source ISVs
Co-innovation, co-development
Co-innovate with ISVs, SIs to build differentiated offerings
Build industry value networks leveraging Google AI, co-innovating with ISVs providing industry apps, and collaborate with SIs to provide transformational capabilities, packaged offerings, implement and deliver solutions
Drive co-innovation, accelerate transformation with Google’s products
Quality, speed
Partner led and delivered services to expedite time to value for customers
Expanding depth and capacity within our ecosystem to create quality resources with deep solution expertise
Certified, Integrated MSPs driving project-based, managed services to support and run on Google Cloud with incremental innovation insights and security
Coverage, reach
Leverage partners to extend in key geographies, emerging markets, segments and industries
Accelerate distribution of partner solutions across deployment targets with our hybrid, multi-cloud approach
Accelerate distribution of ISV solutions and innovation assets through the Google Cloud Marketplace
Verticalization, market expansion planning
Choose your go-to-market Engagement Model
Sell (Google Cloud, Google Workspace, Chrome)
Service (Google Cloud, Google Workspace, Chrome)
Build (Google Cloud, Google Workspace)
Partner Level requirements
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Annual business plan (recommended)
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Individuals with technical and sales credentials or certifications
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Annual business plan (recommended)
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Individuals with professional certifications or qualifying credentials
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Annual business plan (recommended)
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Qualified solutions
Premier Level requirements
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Annual business plan (recommended)
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Individuals with technical and sales credentials or certifications
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Minimum qualifying consumption or bookings
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Customer Success Stories
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New customer acquisitions
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Annual business plan (recommended)
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Individuals with professional certifications or qualifying credentials
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Minimum qualifying consumption or bookings
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Customer Success Stories
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Specializations
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Annual business plan (recommended)
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Qualified solutions
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Minimum qualifying consumption or bookings
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Customer Success Stories or Solution Design Wins
Partner examples
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Value-Added Resellers
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Distributors
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Indirect resellers
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Education and training partners
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Consultants and System Integrators
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Independent Software Vendors (ISVs)
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Software-as-a-Service providers (SaaS)
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Original equipment manufacturers (OEMs)
Partner Level requirements
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Annual business plan (recommended)
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Individuals with technical and sales credentials or certifications
Premier Level requirements
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Annual business plan (recommended)
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Individuals with technical and sales credentials or certifications
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Minimum qualifying consumption or bookings
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Customer Success Stories
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New customer acquisitions
Partner examples
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Value-Added Resellers
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Distributors
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Indirect resellers
Partner Level requirements
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Annual business plan (recommended)
-
Individuals with professional certifications or qualifying credentials
Premier Level requirements
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Annual business plan (recommended)
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Individuals with professional certifications or qualifying credentials
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Minimum qualifying consumption or bookings
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Customer Success Stories
-
Specializations
Partner examples
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Education and training partners
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Consultants and System Integrators
Partner Level requirements
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Annual business plan (recommended)
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Qualified solutions
Premier Level requirements
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Annual business plan (recommended)
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Qualified solutions
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Minimum qualifying consumption or bookings
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Customer Success Stories or Solution Design Wins
Partner examples
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Independent Software Vendors (ISVs)
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Software-as-a-Service providers (SaaS)
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Original equipment manufacturers (OEMs)
Stay connected
Read the latest Google Cloud partner-related news
CRN: New Google Cloud programs, certs, incentives for partners.
Thomas Kurian discusses why Google Cloud is a better choice for solution providers.
CRN: Google Cloud Launches New Premier Partner Badges: 5 Big Things To Know
Stand out from the crowd
With Partner Advantage you can work to differentiate your business with certifications, Expertise, and Specializations. Partners with unique offerings may also be invited to participate in a partner initiative.
Specialization and Expertise
Work with us to distinguish your business through Specializations, Expertise, or certifications. These designations show customers that you have demonstrated technical proficiency and proven success in specific solution and service areas.
Initiatives
Initiatives are additional Partner Advantage program elements that unlock special benefits for its participating partners. They include Managed Services Providers, Anthos-Ready Partners, and more. Please work with your Partner Manager to understand which Initiatives best support your business plan with Google.
Partner of the Year Winners 2021
These partners are working with Google Cloud to solve some of today's biggest business challenges.
* Benefits listed are available to partners placing orders with Google; if you are an indirect reseller, contact your distributor for specific details on benefits available to you