Join us in celebrating International Women's Day! Let's cultivate a world where every woman can flourish. Together, we can create an equitable landscape where women's capabilities are elevated and encouraged to grow. How will you lend a hand and help another woman on her path to success? #IWD2024 https://go.fb.me/q0xmbe
Meta for Business
Advertising Services
Menlo Park, California 280,372 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
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http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
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Meta for Business reposted this
In this Women’s History Month special edition of Performance Talks, Meta's VP, Global Business Group, Nicola Mendelsohn CBE, sits down with Alice Li, CEO and Founder of First Day .They discuss the challenges and opportunities faced by women founders, the importance of taking risks, and the performance strategies that have led to First Day's success. Tune in below or listen in to the whole conversation, now available on the Meta Business, Innovation and Technology podcast. https://fb.me/bitp-58
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Navigating the world of digital marketing through reels just got easier. Join Kevin Goodwin of New Engen Inc. and Bianca Bradford of Meta as they demystify the art of leveraging reels. Discover how leading brands harness the power of this medium, from crafting compelling content to measuring performance. This podcast provides actionable insights to elevate your marketing strategies. Check out the full episode here: https://go.fb.me/skg195
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In this edition of CMO Corner, we spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance. Check out the video to hear the full interview with Michael. https://go.fb.me/vsjqvf
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That’s a wrap! Here are the top AI-powered innovations we delivered this year to empower businesses: 1. Enhanced advertiser automation tools to demonstrate 32% lift in return on ad spend in select customer trials, by utilizing advanced AI and machine learning techniques across targeting, bidding and creatives. 2. Launched Meta Lattice that boosts the performance of our ads system by jointly optimizing for quality and value - resulting in better ad experiences and delivering ~8% improvement in ads quality. 3. Introduced generative AI-powered tools for ad creatives that unlock a new era of creativity, maximize productivity, reduce costs and improve performance for advertisers. In fact, half of early testers found that gen AI will save them five or more hours a week on time-consuming tasks, allowing for quicker development of ad creative variations at scale. 4. Released Pearl, Meta's open-source, reinforcement learning AI agent library, enabling a recommended sequence of content and ads that predict user conversion and long-term purchase intent, with sparse information. Learn more about how we’re advancing AI: https://go.fb.me/MetaAI
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2023 was a breakout year for AI at Meta, but AI has been powering our apps, services, and ads for years. Today, it would be hard to identify a single Meta product that doesn’t depend on AI. Powerful AI technology holds great promise to shape our future and we aim to make AI technology accessible to everyone—businesses included. Read more on how Meta AI can expand our reality: https://lnkd.in/giBcP7Px
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In our latest edition of Performance Talks: CMO Corner, Karin Tracy sat down with AMERICAN EAGLE OUTFITTERS INC. CMO Craig Brommers for insights on authentically engaging Gen Z and leveraging AI for digital campaigns that drive online and offline sales. Learn more here: https://go.fb.me/th7u8o
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Performance Talks with Chiradeep Gupta Learn how Unilever embeds its brands in popular culture https://lnkd.in/dxi8C2q4
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AI is the term on everyone’s lips these days, but how does it relate to performance marketing? In this episode, Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta, talks about the impact of AI on advertising and on Meta’s tools. He shares how Meta is using AI right now and some of the specific tools and strategies marketers can tap into today, along with what the future holds. Listen to the full podcast episode here: https://go.fb.me/dqtyp9
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That’s a wrap! It was great to connect with so many of you at Meta Beach. Here are the top 5 things we learnt: Gary Vaynerchuk talks about the opportunity of Reels on Facebook, Alex Schultz tells us how to make effective Reels Ads creative, Nikila Srinivasan talks about the 1 billion people already connecting with businesses through Meta messaging platforms, Colm Dillane tells us how he built his business on Instagram Direct, and Yara Shahidi tells us about creating deep connections through the art of conversation. If you want know more about Reels Ads and Businesses messaging go to https://go.fb.me/n17jsr. See you next year! #MetaCannes