LEGO® Masters 2024 - Nine for Brands

A global phenomenon with more creativity than ever before in 2024

The feelgood, family-friendly format LEGO® Masters season 6 returned in 2024, with a burst of brilliant and impressively imaginative builds to make it our best yet. This season, we saw Australia vs. The World on LEGO® Masters with four new Australian teams taking on the four best teams who have previously competed in their homeland.

There were special guest appearances from Australian radio presenter and comedian Michael “Wippa” Wipfli and Jordy Hocking from Lego Masters Season 1. This year the challenges were more demanding than ever. They included LEGO® go kart racing, a spectacular window display challenge, fan favourite Is It Fake? with a parisian twist and celebrating 85 years of Batman.

To find out what your brand can achieve with a LEGO® Masters partnership, request a tailored response to help realise your marketing objectives.

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It’s time for host Hamish Blake and resident judge Ryan 'Brickman' McNaught to turn LEGO® Masters 2024 into a global bricktacular.

Hamish and Brickman are the total package, a host and judge unlike any other format. Their passion for the competition, the contestants and the builds is electric and infectious.

Audiences will be dazzled by the most amazing challenges the show has ever seen, with teams duelling it out for the chance to WIN $100,000 and be crowned by Hamish and Brickman as the best LEGO® Masters building team in the world.

It’s time for host Hamish Blake and resident judge Ryan “Brickman” McNaught to turn LEGO® Masters 2024 into a 2024 global bricktacular.

The feelgood, family-friendly format is returning with a burst of brilliant and impressively imaginative builds to make it our best season yet. Prepare to be dazzled by the most amazing challenges the show has ever seen when our teams duel it out for the chance to win $100,000 and the crowning title of the best LEGO® Masters building team in the world.

LIVE | LIVE STREAMING | ON DEMAND

4.4M

Aussies reached each week
Total TV - SEASON 6

+940K

viewers every episode
Total TV - SEASON 6

3M

live + vod streams

9Now - SEASON 6

Source: TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Network 9, 14/04/2024 -12/05/2024, Average Audience, Lego Masters Australia Vs Rest of the World (Exc Encore), Total TV, Total People, Consolidated 7 (As at 13/05/2024)(BVOD based on When Watched).
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Network 9, 14/04/2024 -11/05/2024, Cumulative Reach, Lego Masters Australia Vs Rest of the World, Total TV, Total People, Consolidated 7 (As at 13/05/2024)(BVOD based on When Watched).
OzTAM Live + VOD VPM, Rolling 7 Day Cume, Lego Masters Australia Vs Rest of the World, 14/04/2024 -12/05/2024, includes coviewing on connected tv devices.

LEGO® Masters is the show that connects

"LEGO® Masters is a powerhouse brand in a class of its own that connects Australian families. Over the past five seasons, we have built a format that encapsulates the enduring love of Lego, uniting generations as they enter a world of endless, creative possibilities.

Combined with the humour that Hamish Blake brings as host, and the warmth and expertise of Ryan 'Brickman' McNaught, LEGO® Masters is a format perfect for brands wanting to build a connection with viewers."

Michael Healy
Nine’s Director of Television

Nine’s brand impact studies conducted by Gemba on behalf of our major LEGO® Masters sponsors over the last 2 years have highlighted that partnering with the show delivers strong lifts in perceptions of trust, fun and innovation. Adding to the already vast amount of evidence that shows how viewers' feelings towards a show halos onto the brands that partner with them.