The researchers influencing billions in global marketing
Sam Buckingham-JonesMedia and marketing reporter
Hundreds of billions of dollars in global marketing and advertising are influenced by a little-known group of academics and scientists funded by the world’s biggest companies and based in Adelaide.
The Ehrenberg-Bass Institute, attached to the University of South Australia, counts The Coca-Cola Company, McDonald’s, Mars, Nestlé, PepsiCo, Mondelez and Diageo among its backers. It spends millions investigating the ironclad laws of how companies grow, and how they attract and retain customers.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles