Rear Window
Sportsbet’s secret NRL gambling funnel
The bookmaker used a shell company to shield involvement in a tipping competition, which skirted advertising regulations and promoted gambling offers.
Mark Di StefanoColumnistThe ability of Sportsbet to burrow deep into the foundations of the country’s sporting and recreational industries has hollowed out a great many things.
This was on full display last month, with the online bookmaker’s sponsorship of the wildly popular Million Dollar Fish. CEO Barni Evans handed a cheque for $1 million to 19-year-old Katherine man Keegan Payne for catching the prized barra, yet the Sportsbet chief and his marketing gurus were nowhere to be seen when Payne’s national media tour ended in a predictable TV cringefest.
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