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Cult tailor Patrick Johnson opens stupendous new Sydney showroom

A grand building, and a touch of dirty pink, has resulted in a suitably spiffy new CBD space for P. Johnson. From the upcoming winter issue out on May 11.

Benjamen JuddLifestyle journalist

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Patrick Johnson spent years searching for the perfect place to set up a new showroom in Sydney’s CBD. But once he was invited to inspect a recently vacated space inside heritage-listed St James Trust Building on Elizabeth Street, it took him less time to sign the lease than it takes to finish a light dinner at haute spot Bambini Trust downstairs.

“Rob, my business partner and financial controller, said ‘you’ve taken two years to find a space and then you signed a lease in two hours? You are the most annoying person in the world’,” Johnson recalls. “But we just knew when we walked in here, we’re like, yes, this is right.”

The directive was to accentuate the location’s innate grandeur without it being overwhelming. 

If the original Paddington location feels like a cubby house for fresh adventures in tailored menswear, this former ballroom speaks to what has matured into an established business, one with seven showrooms across Sydney, Melbourne, London and New York. The menswear range has expanded beyond its made-to-order suiting to encompass elegant ready-to-wear pieces and more urban dressing.

While not stocked in the new location, Johnson’s successful womenswear line, P. Johnson Femme, has adopted a similar hybrid approach to style, taking functional basics and making them feel -– and look – effortlessly cool. That quiet luxury trend? P. Johnson Femme has been doing it since birth.

Tamsin Johnson at the new P. Johnson showroom in Sydney’s CBD. Louie Douvis

Johnson may have locked in the paperwork but once the ink dries, it’s wife and business partner Tamsin Johnson who transforms the blank space into something that contains the familiar comforts of a P. Johnson location. Although, she confesses, there wasn’t too much that they wanted, or needed, to change this time around.

It only took six months after picking up the keys before the doors were open to the public. The directive was to accentuate the location’s innate grandeur without it being overwhelming, drawing attention to the huge windows that allow plenty of natural light, the soaring ceilings and chevron flooring.

“I think where our Paddington office has more of a warehouse feeling, the natural bones here are much more grand,” she says. “The layout was quite easy to get my head around and then the pieces fell into place after that.” Or lifted in through the windows, as the case was for an enormous armoire sourced from Montpelier that looms over one half of the room.

“Here we’ve gone a bit more mid-century, with cleaner lines, keeping it a bit more casual and accessible,” Tamsin says. “The only thing we changed physically were the light fittings.” It’s modern and airy, and the only real nod to the room’s past incarnation, she adds, comes in the form of the red velvet curtains that demarcate change rooms and line a boudoir-esque side room complete with chinoiserie.

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In the entry stand two pink consultation tables behind a custom marble table strewn with ties. Tamsin expects these pieces to form the beating heart of the space. “They are always part of the brief because guys love doing their consultation standing up after spending all day sitting in the office.”

“We just knew when we walked in here, we’re like, yes, this is right,” says Patrick Johnson of his new space, a former ballroom in a heritage-listed building.  

For those who’d rather rest, there are two lounge areas on the wings where you can sit down and peruse the latest lookbooks, chat fabrics and kick back with a coffee – or something harder.

The tables are custom designed in Brisbane and hand-painted to recreate the effect of burl wood, and Patrick confesses he was initially sceptical of the concepts. “I didn’t want it to be wood colour,” he says. “So Tam suggested a dirty pink. And I was a bit like, ‘ew, dirty pink?’ But she was firm that we weren’t doing brown so I trusted her, and she did it and I love it.”

This feature appears in the winter issue of Fin Magazine out on May 11. Sean Fennessy

The sofas to the left and right were also custom finished for the space, creating two distinct areas that pleasantly break up the symmetry of the room. To one side are two whale-sized sofas in matching midnight Italian mohair velvet.

To the other is a more casual yellow setting that wouldn’t look out of place in a contemporary living room. Which makes sense because that’s where it used to be.

“This,” says Johnson, gesturing to the sofa beneath him, “was the first sofa we actually ever had in the business and we used to have in our home when I first started. And it was a blue shot silk then. I’ve always just loved the shape and the size . . . and I was keen for a yellow area so we did this in the yellow linen.”

The real stroke of genius comes in the way in which the clothing has been kept minimal. Rather than overstuffing, rails are lean and easy to appreciate. With the careful placement and curation of each station, the new space feels more like the world’s biggest walk-in wardrobe than it does a showroom.

“That’s our whole goal here, to build wardrobes,” says Johnson. “It’s the whole wardrobe. It’s about building wardrobes with clothes they love, they wear until they’re threadbare, then coming back and eventually get some more stuff.”

The winter issue of Fin Magazine – plus the Fin Dining & Wine special – is out on Saturday, May 11 inside AFR Weekend.

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Benjamen JuddLifestyle journalistBenjamen Judd is a lifestyle reporter for the Sydney Morning Herald and The Age, covering men's fashion, grooming, and fitness. Connect with Benjamen on Twitter.

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