TL;DR - Awards are back. We’re also expanding the Contributor Program and announcing a make-good program for those who lost coins during the last product iteration. Let’s start with the obvious – we tried something new, it wasn’t great (you called it). And now – it’s time for us to do something about it. So we’re (re)launching awards, not-so-new but definitely improved. Rollout starts today on reddit.com and Reddit’s iOS and Android apps.
We messed up – sorry
ICYMI, last year we released new features that we thought would make the experience of rewarding high-quality posts and comments even better. To address feedback that awards were starting to clutter posts and feeds, we replaced legacy awards with a simplified experience where redditors could purchase “new” gold – displayed as a golden upvote – directly with cash, rather than having to purchase coins first.
While the golden upvote was certainly simpler in theory, in practice, it missed the mark. It wasn’t as fun or expressive as legacy awards, and it was unclear how it benefited the recipient.
As part of the launch of the golden upvote, we also introduced the Contributor Program in the U.S. The program allows eligible users to earn cash for their contributions, as measured by the gold and karma received. (It’s worth noting that although there were understandable concerns about the Contributor Program leading to karma farming or other spam and fraud issues, we haven’t seen an increase in this behavior since the rollout six months ago.) Unlike the golden upvote, interest in the program has grown… more on that in a second.
Finally, as part of this launch, we sunset coins. We gave those with a balance two months to spend their coins before we cleared balances and removed the monthly drip as a benefit of Reddit Premium.
Award upgrades
We realized the golden upvote was the wrong direction, and the right one was the one you were advocating for all along: awards. We went back to the ol’ drawing board and created a refreshed experience that captures the original spirit of awards, with a few improvements.
Tap on the awards button in a post or comment to give an award and purchase gold View the top awards and gold earned by a post or comment in the awards leaderboard
We’ve added:
An award button back underneath eligible posts and comments
Refreshed designs of some of your favorite awards, and some new ones (shoutout galaxy brain)
Updated interface designed to minimize clutter on the posts and in your feeds
An awards leaderboard that shows the top awards and gold earned for a post or comment
New safety guardrails. Awards are not available in NSFW subreddits, trauma and addiction support subreddits, and subreddits with mature content
Reporting so you can report any awards that aren’t being used appropriately for moderator removal
Contributor Program expansion
We want redditors who make the most valuable contributions on Reddit to receive real value; not just internet points.
With growing interest in the Contributor Program, we have expanded the program so that qualifying redditors in 35 countries can now earn cash for their contributions to the community. See if you’re eligible to sign up .
The Evolution of Gold and Coins
Gold has been a lot of things in Reddit history. The term has been used interchangeably in the context of awarding content, Reddit Premium, and more – among other things. With this new version of awards, gold can be purchased to give awards. You can buy it in bulk and spend down your gold balance and/or top it up when giving an award.
Those who had a coin balance when we introduced the golden upvote and sunset coins had two months to spend their coins before we cleared balances and removed the monthly drip as a benefit of Reddit Premium. For the most prolific and helpful among you, who’d accumulated heaps of coins a la Scrooge McDuck, this was, shall we say, a not-so-great experience.
We know we did not adequately communicate why we removed coins or what was coming next. It wasn’t cool of us, we’re sorry, and we want to make it right. If we removed your coins balance, you’ll have access to a number of exclusive awards to give for free. We don’t want our past mistakes to get in the way of you enjoying the new experience.
Exclusive awards available to coin holders
This is all so new (but kinda old? but also new?) and you may have questions. You can find support in a few places:
We’ll be hanging around today if you have any questions, so feel free to drop them in the comments.