Fin_

FIN //

Introduction

The glossy lifestyle publication, Fin Magazine, launched in May 2022, building on the strong readership growth of The Australian Financial Review.

Inserted quarterly into the Financial Review newspaper, and promoted across afr.com, Fin Magazine is visually sumptuous, discerning and a joy to read.

In 2024, Fin Magazine will move from Friday's newspaper to the Saturday edition; it will be Australia's only glossy newspaper-inserted magazine that's purely focused on luxury and travel that's published on a Saturday.

Fin Magazine inspires readers with the very best in fashion, design, watches, jewellery, motoring, art and travel.

Explore.

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A NOTE FROM THE EDITOR //

Matthew Drummond, Fin Magazine Editor

“This magazine is a Financial Review take on matters of style. It draws upon our heritage in creating luxurious print products, including AFR Magazine and Life & Leisure, and has been shaped through insights into the types of content that best attract subscribers on afr.com.

Digital readership data tells us that our subscribers are deeply engaged with lifestyle content that is exclusive and high quality. Fin Magazine is lighter in tone and more visual than AFR Magazine, and offers an authoritative take on all the things that Financial Review readers should spend their discretionary money on.”

AFR MAGAZINE AUDIENCE //

The Numbers

The AFR Magazine audience are ambitious, they’re entrepreneurs and changemakers.

0
Average issue readership

Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.

AFR MAGAZINE READER PROFILE //

Male64%
Female36%

Average HH Income:

Average Age:

%

are AB social grade

%

are the main grocery buyer

%

have a mortgage / are a home owner

%

have a diploma or degree

%

intend to purchase a vehicle within 4 years

77% believe quality is more important than price

more likely to be managers / professionals

more likely to be business decision makers

 

Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.

FIN! MAGAZINE //

Issues

FIN! MAGAZINE //

Sections

AFR //

Creative Execution Examples

Learn more about how you can connect your brand with Australia's leading publisher.

CONTACT //

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