Admit it, you've added '+ Reddit' to your product searches, haven't you? 👀 You're not alone. Redditors are turning our threads into their secret weapon for uncovering the perfect holiday gift. 🎁
Reddit for Business
Software Development
San Francisco, CA 12,754 followers
Reddit is the heart of the internet, where millions gather for conversation and community.
About us
Reddit is the heart of the internet, where millions of people gather for conversations about the things they care about in over 100,000 subreddit communities. Interested in advertising on Reddit? Create an account at https://www.redditforbusiness.com/
- Website
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https://www.redditforbusiness.com/?utm_source=linkedin&utm_medium=social%20&utm_campaign=r4b-organic-social&utm_content=
External link for Reddit for Business
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
Updates
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🚀 Wrapping Up a Powerhouse #OMR24! Huge thank you to everyone who made this year's Reddit masterclass a resounding success! Attendees walked away with the key to context and understanding how they can better leverage conversations on Reddit. It was a packed house brimming with insightful discussions. 🌟 Special thanks to our esteemed panel guests, Andrea Hansen from Nestlé Purina PetCare Europe Deutschland and Marcus Letsch from Trade Republic. Their expertise illuminated pathways for brands to excel in creating winning activations on Reddit. Their valuable insights are sure to be transformational in the world of #RedditforBusiness and #contextualtargeting. #OMR24
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Today was Reddit, Inc.’s first quarterly earnings since becoming a publicly traded company. In Q1, we: - Saw record traffic as Weekly Active Uniques grew 40% YoY to an all-time high of 306 million - Recorded our fastest YoY revenue growth (+48%) since Q1 ‘22 to $243 million - Scaled and diversified our advertising business across geographies, channels, and verticals - Introduced Reddit Pro and Free-form ads to help brands engage more deeply with our communities. - Signed new partnerships in our emerging data licensing business This was a milestone quarter for Reddit and our communities. As we look to the future, we’re especially excited to continue to: - Build out our suite of full-funnel solutions. Our performance advertising business drove more than half of our revenue growth in Q1 - Use ML and AI to improve relevance, engagement, and moderation - Scale international growth by localizing content in priority markets Learn more at: https://lnkd.in/eyFsD8GU
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Unlocking the Future of Advertising 🔑- S2 Episode 8: Authentic Shopping Journeys: Navigating Discovery and Validation Discover what sets Reddit apart in a shopper's journey in Season 2, Episode 8, as Anna Haffner, Reddit's Director of LCS, Retail, reveals how Reddit uniquely supports both discovery and validation phases for consumers. From the candid exchanges in r/SkinCareAddiction to in-depth discussions about running shoes for specific needs, learn how Reddit fosters personal and honest conversations.
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Reddit's COO, Jen L. Wong, sat down with Marketing Brew to discuss her vision for advertising on Reddit. "We’ve always believed that Reddit can deliver performance, since the very beginning, since we started, that it could be a full-funnel solution. The reason why is because we have all the raw materials for it." — Jen Wong, Reddit, COO Full read: https://lnkd.in/ea7WpdxK
Jen L. Wong shared more on Reddit, Inc.'s new shoppable ad inventory and why she isn’t concerned about AI-generated content.
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So, why run a Reddit free-form ad as part of a brand campaign? Read how Reddit's new free-form ad Shopping Guide template allows advertisers to easily organize their products into one engaging, easy-to-browse catalog that makes shopping easy for redditors: https://lnkd.in/et_kQg3T
Get in brands, we’re going shopping! Reddit’s latest tool helps brands sell products during peak shopping moments.
redditforbusiness.com
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#TBT to our 2023 Cannes Lions International Festival of Creativity Reddit Recommends: The Place to Go When You Want to Know experience, which recently took home two Gold Awards at the 2024 Muse Creative Awards. The Reddit for Business team, alongside our creative partners Giant Spoon, won Gold 🏆 in the Experiential & Immersive, Brand Engagement Event and Advertising, Trade Show / Exhibit categories. As we head back to #CannesLions for another year, join us as we put marketers in the passenger seat of a user's path to purchase on Reddit. From discovery to decision, travel through the conversations, rich context, and trusted recommendations that influence their choices. Pre-register to attend #RedditatCannes 2024: https://lnkd.in/eaWTuQJJ
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In today’s online shopping landscape 🛍️, trustworthy recommendations hold more value than ever, as trust in influencers and reviews is eroding. What does that mean for marketers looking to leverage Reddit’s power of real-world experience and real recommendations? Lauren Ogúndèkó, Nick Lawson, Craig Cherry, Bianca Best, and Dan Clays explain how Reddit can help connect businesses back to their customers.
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Don't miss Mary Ann Belliveau, Reddit's VP of LCS, NA, on The Drum Live! As consumer data privacy takes center stage, how are media planners and buyers assessing various opportunities within the ecosystem, and what approaches are publishers taking? Tune in as Mary Ann explores the evolving world of targeting and measurement, including first-party, universal IDs, contextual targeting, and more. Join live on May 8th and be part of the conversation: https://lnkd.in/eP-Wnn68