Advertising

Not sure if this is the right place to put this but I’m a copywriter that’s deeply unhappy at the ad agency I’ve been at for a year. I’ve had a few weeks where I’ve been kept busy but in the year that I’ve been here, more often than not, there’s nothing for me to do. It feels like they don’t trust me, but have barely given me any work to “prove myself.” Ive brought this up multiple times with my supervisor but have just been told to “enjoy it.” I’ve searched high and low on Reddit to see if anyone has had this problem but everywhere I look it’s just people being overworked. Would love to see if anyone has ever had this issue. I’m terrified it means I’m getting fired already and am actively on the hunt for a new job because of this. But the market is kind of shit right now and it’s a struggle.

I know RC lurks here. It's clear that the mobile app is not working correctly and it needs to be improved.

That is the number one way to lose an online sale to a competitor

It's exactly the same as buying in a store... A poor shopping experience will determine whether or not you'll come back.

We've all used a website or app that hasn't been easy to navigate and it has been irritating because of bugs, or in some cases we've been served by an unpleasant employee. That's where the competition steps in. To really compete with A MZ then something as simple as an app refresh needs to be fixed rapidly.

I read that there was next to no advertising over Christmas to generate more online sales and surely this is another area that should be addressed, especially during busy holiday seasons. GameStop provide digital game sales with a 5% discount when you use GameStop pro membership and that would have been the perfect gift for last minute shoppers. I would love to see this membership being accessible in all countries, rolled out globally.

I know I'll be downvoted for sharing my opinion, and that's fine. I honestly don't expect anything less, but if Ryan Cohen wants people to work, then as a community we should be pointing out where the company needs to improve

It's like having a gamer work as part of the development team to highlight the areas where the team need to improve, like Pestily on Escape From Tarkov. Nikita thought that the crab walking bug where there was no sound had been fixed... and to his amazement this bug had been a problem for gamers over several wipes and it was completely unknown to him. Pestily spoke to the game creator directly and interviewed him to point out exactly where the community felt the team needed to improve the game the most. Despite that being a bit public, I feel like that is an honest approach and the best way to improve the game experience for everyone. In his most recent video he explained that he waded through thousands of replies like "What does Nikita like to have for this breakfast?" in order to discuss and highlight the main areas of concern.

When RC says he's working, I personally think he's looking for these types of posts in order to make small corrections to improve the overall company, or he has a team working to specifically report to him exactly where they need to improve. He's even personally replying to Twittr posts in order to achieve maximum customer satisfaction.

The reason I'm posting this is so they can quickly identify and sort out these issues and maximise the companies growth and overall sales potential/performance.

You can't have it both ways. If you want the company to prosper then the company needs the feedback to make it as streamlined as possible and the best shopping experience for everyone.

Take yourself out of the equation.

Would you buy from an app that is flawed and doesn't work correctly ? Regular people with little to no knowledge of the nefarious activities the stock has faced for the last 3 years are very important customers, and arguably the most important. We know investors are helping the company as much as possible in the form of buying from GameStop to ultimately help their investment and chosen company, but regular retail customers with no skin in the game are the ones that RC really needs to attract and make sure they keep coming back. He needs to create the ultimate destination for gaming merchandise.

More sales and a better shopping experience ultimately reflects on the share price and bottom line profits.

Customer satisfaction is absolutely paramount

It's not all about a number on a screen that we see on the ticker. Constructive criticism is important to a degree and it should be shared, good or bad, much like the in-store shopping experience from the couple who were delighted with their recent GameStop customer service.

The company is still in a rebuilding stage and we should be helping RC and the GameStop team however possible.

Edit: words

Because I see a commercial damn near every commercial break in prime time morning and evening spots.

Throwaway account because friends and family.

Hello everyone!

TL;DR Dad gave me his small advertising agency which isn’t doing well and wants me to run it. No debt, employees let go, and $100K in the bank. I have a PR degree but no experience running a business. Dad has no experience in advertising, can’t help there.

Full Story: (longer than I intended, sorry :)

So my father opened a small advertising agency some 10 years ago. He is the sole owner. Agency isn’t doing well now and handed it over to me.

Dad let a friend who couldn’t afford to open his own agency run it and give my dad a share of the profits. Dad knows nothing about the business; he’s a car mechanic and runs a medium sized dealership + garage with family.

Well the agency hasn’t been doing well and the friend wants out. Remaining staff fired, there are no debts, dad is sole owner, and there’s $100K in the bank.

Dad doesn’t want to shut it down and just cash the $100K out. Interestingly, he offered to transfer half of the ownership to me IF I can somehow make it profitable again with the $100K.

About me: I have a Public Relations degree and some marketing training. My experience is only within small nonprofit charities. I mostly did project management. I’m also only 26.

I think the rational answer for my dad is to shut it down and take the money. He trusts me and genuinely believes I can do it and wants me to do it. That makes me feel like he’s investing that money in me. I want to be realistic but I also want to make him proud. Plus, I’m currently unemployed and feeling energetic about the opportunity.

Sorry for the blabber, feeling a bit emotional (happy) about it all. Anyway, I hope I’m asking the right questions:

How do I prepare myself from here? Where do I start? What courses and resources could I use? Am I naive?

Thank you all in advance!

When looking for a job in an advertising agency, what are some key words, phrases, benefits or skills that stand out to you as either a positive thing or a red flag?

Hey everyone!

This post goes out to all of the PPC agency owner/employees out there, I hope you find it helpful. I work for a marketing agency and over the past year or so I've been diving deep into the world of automation, specifically within what agency processes that I can automate. I thought it'd be cool to share some of the experiences and insights I've gathered with you all—not just from working on the agency that I work for but also from helping some friends automate theirs.

Although there are a ton of agency processes that you can automate, you can't automate everything. Anyone who says you can is lying. Here's some the biggest time savers I managed to automate successfully:

Client Onboarding: This used to be a pretty tedious process for us, taking up hours of back-and-forth. Now, with a combo of make.com and Zapier, we've got a smooth flow that takes clients from "signed" to "integrated" without manual intervention. The automation starts when we receive a stripe payment and this triggers a cascade of events including a welcome email containing a google form. Then, depending on the content of this form submission, a number of different events are triggered.

Monthly Client Reporting: One super time consuming job at the marking agency that I work for is client reporting. This involves going into the ads accounts and copy the numbers/screenshots into a google slide. For us, we pretty easily set up a bot that copies these KPI numbers and takes screenshots of important data (such as gender distribution and which locations we targeted) and then places these figures into a super nice looking google slides presentation. From there, the automation sends this presentation to us via slack where we can approve the draft to be automatically sent to the client or for us to manually go in and fix-up any issues.

Sales Processes: From leads captured on the website being automatically added to our CRM to automated follow-ups flows, we've automated a bunch of little sequences that keep potential clients engaged and move them through our funnel more efficiently. We’ve also done small little things like sync up the two CRMs that we use and automatically connect with prospects on linkedin after we have a discovery call with them.

Project Management: This was a bit trickier but one really cool automation that I made takes information from the onboarding google form and gives that data to a custom GPT trained on a bunch of “case-studies” going over what our agency has done for brands in the past. This GPT spits out a rough roadmap of tasks that needs to be done for this new client. It then adds these tasks to clickup and notifices our team via slack. We’ve found that these roadmaps don't include everything that we need to do but they're great at helping our team get started on the project.

Getting started with tools like make.com and Zapier can feel really daunting at first. They're powerful but require a bit of a learning curve. That being said, once you get the hang of it, they are truly powerful tools. The ROI on time spent building out these automations is massive. Not only have we saved countless hours, but our client satisfaction has increased a bunch due to the consistency and efficiency we've gained.

For those of you considering diving into automation, my advice is: start small. Automate one process at a time and build from there. And remember, the initial time investment might seem significant, but the payoff in terms of both time saved and improved service quality is absolutely worth it.

Would love to hear if anyone else has worked on similar automations or if there are any tools/tips you'd recommend. Also, feel free to DM with any questions about these automations, I'd be happy to point you in the right direction.