With every supermarket striving to “price match Aldi” im surprised Aldi hasn’t made fun of them yet.
Seems like an obvious marketing play for Aldi. “They all want to be like us”,
I’ve always seen Tesco, Asda, Sainsbury to be a level above Aldi. Not necessarily the quality of the products they stock but more of the feel of slightly higher luxury than Aldi. Now they aim to be Aldi.