A place to talk about the box office and the movie business, both domestically and internationally.
There's a bunch of factors that make me think this.
-It's rated-R horror. That already cuts out a huge horror audience in the high school crowd.
-There's no star power behind it. Gore Verbinski is not a box office draw and none of the actors are well known.
-The marketing for it looks confused. The trailer that has been showing in movie theaters, while pretty, barely explains what the actual movie is about. And while the movie looks very cinematic, R-rated psychological horror is a tough sell to the older crowd who might have been drawn by the cinematic aspects of it.
-The reviews range from mediocre to bad. Now this isn't always a problem for horror, but the young crowd who will eat up anything horror (for example, Bye Bye Man and Rings) is cut off.
-The budget hasn't been released (has been released now, it's 40 million. Thanks Manns15!) but it's likely going to be pretty big, judging from the effects in the trailers and Verbinski's record (see this article: https://filmschoolrejects.com/gore-verbinski-bioshock-and-the-big-budget-horror-film-ad27b00a48f1#.1gpyo030y). I find it pretty doubtful with all of the above that the movie will gross even close to as much as Verbinski's budgets usually come to.
What do you guys think?