Atari doesn't need our help to destroy them. They're doing a fine job all by themselves.  📷

Seriously though... I want them to do well so we can continue the OG Console War (except this time we win!) but more importantly I hope the folks who backed it will receive something they are satisfied with.

At this point they should market the thing as a console that plays Steam & arcade games in your living room. I know Steam tried and failed... but the Atari brand might be able to pull it off to average consumers who don't even know that things like Steam exist.  (Only 20% of the $140B in game industry revenue came from PC/Mac).  And, Atari could do other deals with other companies and services as well.  Do a deal with Steam so that all AtariVCS owners get a reduced cost on every Steam game (20%).  That may then attract console gamers as the machine ends up paying for itself in reduced software costs over time and access to a great variety of Indie games that they typical would never get a chance to play on the big 3 home consoles.  Steam would do it as it attracts a new audience to their platform that Atari would be paying for through their marketing. 

Offer things like AntStream and GOG as well. Have all the icons for all these things (EPIC store too!) embedded right on the front screen as soon as it turns on.  Have MAME as well and do a deal with all the game publishers to sell the original arcade ROM versions.  Costs nothing of the publishers... free money for them. They are already doing similar deals with others like the mini arcades.

Make the thing a true retro and indie game powerhouse that is super simple to turn on and use and where everything is all in one place in my living room.  

Anyway... just a thought about what I would personally try to do at this point if tasked with the challenge of trying to save the machine.